A number of postings to the Apple's job site reveals the company is looking to bolster its newly-released Maps app, which has been almost universally panned since iOS 6 launched on Wednesday.
Over the course of the past week, Apple has posted multiple listings for software engineers who will handle development, real-time rendering and overall upgrades to the fledgling mapping service, among others.
According to one job description, Apple's iOS Maps team is "responsible for MapKit, the iOS framework that displays maps which is used by countless applications on the App Store."
Apple is seeking to fill positions for developing 3D flyover models, including "mesh generation of terrain" and "road rendering" in a C++ environment. Another engineer is being sought to work on both the client and server to develop "advanced dynamic label layout of road labels, points of interest and other labels on the map."
Three Map Display team listings points to work on real-time rendering techniques, creating "new and innovative" features and general systems maintenance. Another Map Display team engineer is needed to find and fix what Apple calls "performance bottlenecks" by creating specialized testing tools.
Apple's Maps app is the company's first foray into the mapping service business, having previously implemented Google's finely tuned Google Maps in its iDevices since the first iPhone was launched in 2007. In reviewing the new iPhone 5, critics naturally turned to comparing the two services, and while iOS Maps did garner some acclaim, most found the lack of features and usual Apple polish troubling.
The company responded to complaints on Thursday, saying, "We launched this new map service knowing it is a major initiative and that we are just getting started with it." Apple noted that Maps is a cloud-based service and said, "the more people use it, the better it will get."