Katie Marsal
Apple's decision to abandon Google Maps with iOS 6 and implement its own mapping solution was reportedly driven by a disagreement between Apple and Google over turn-by-turn navigation.
Citing multiple sources familiar with the talks held between the two companies, John Paczkowski of All Things D reported on Wednesday that Apple wanted Google to bring spoken turn-by-turn navigation to iOS, but could not broker a deal. As a result, Apple decided to ditch Google Maps so that it could provide users with turn-by-turn directions — a free feature that has been integrated into Google's competing Android platform for years now.
"Requiring iPhone users to look directly at handsets for directions and manually move through each step — while Android users enjoyed native voice-guided instructions — put Apple at a clear disadvantage in the mobile space," Paczkowski wrote. "And having chosen Google as its original mapping partner, the iPhone maker was now in a position where an archrival was calling the shots on functionality important to the iOS maps feature set."
Sources reportedly said that Apple "pushed Google hard" to bring turn-by-turn navigations to iOS. However, Google viewed the capability as a "key feature" of its own Android platform, and decided to keep the functionality exclusive to Android handsets.
While Apple wanted voice-guided navigation in its iOS Maps application, Google wanted in-app branding and the addition of its Google Latitude service to the built-in iOS mapping service. Apple reportedly refused to concede either of those to the search company.
This week it was revealed that Apple waived one year of its remaining contract for Google Maps to roll out is own iOS mapping solution. Google is said to be working on its own standalone Google Maps application for iOS, but it is not expected to debut for months at the earliest.
Paczkowski added on Wednesday that Google is currently "scrambling" to build a dedicated Google Maps application for iOS to be released on the App Store. That's partially driven by the large number of Google Maps users that the company just lost when 100 million iPhone, iPad and iPod touch owners upgraded to iOS 6 in its first few days of availability.
For more, see, AppleInsider's detailed look at the problems with the feature Inside iOS 6: What's wrong with Apple's new maps.
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89 Comments
I'm sure it could have been brokered if the price were right- not that Apple is hurting for cash. And I'm sure that Apple saves tons of cash by using their own Map App. Too bad for us purchasers of high end hardware now have to deal with a lower end Map software. Should have been extended a year as its clearly barely a beta.
Creepy Google Latitude is creepy.
I'm sure it could have been brokered if the price were right-
Apple doesn't license most of their key technologies/patents to competitors, for any amount of money. In fact, they'll defend them to the death first.
Google can't be expected to act any differently.
Yesterday I criticized Apple, but today I'm going to criticize Google, based on this new information.
Google basically told all Apple users to go and F*ck themselves. No, we will not provide voice guided navigation for Apple users, we want it exclusively for Fandroids. Apple users have to look at their screens while driving, and if they crash their cars and die, then too bad.
And remember, Google Maps app on iOS was also not vector based.
So then Apple told Google to go F*ck themselves, because Apple realized that they had no choice but to release their own Maps app.
The Apple Maps app has a very strong foundation, it's fast, it's smooth and it's vector based. As the Apple map app improves, with more and better data, then it will be quite good. Soon, 99% of all normal people, besides a few moronic Fandroids, will have forgotten all about Map-Gate, just as people have forgotten about all of the other "Gates" that came before that.
I hope Apple ensures Google go through intense review for the proposed Google Maps standalone app and in the mean time improve their Maps App and say a big FU to Google. 100 Million customers no longer using your app,is not a small number. Google can not longer hold Apple to ransom and thats what Page and the gang were trying to do.