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'Radio Buy' buttons hidden in iOS 6.1 reveal Apple's anticipated Pandora killer

Last updated

Files found within Apple's newly released iOS 6.1 refer to an Internet radio service the company is believed to be working on.

The graphics include a logo of an antenna broadcasting a signal, while the file names refer to a "radio buy button." The files were first discovered by graphic designer Austin Smith, who found them after using the newly released iOS 6.1 jailbreak and exploring the system files on an iPod touch.

The resource files found hidden in the iOS 6.1 Music application were last updated on Jan. 9, 2013.

Reports first surfaced last September claiming that Apple was working on a streaming radio service that would rival current offerings like Pandora. Apple was said to be in talks with content owners to license music for a similar Internet-based radio service.

Radio

Apple's plans are said to feature virtual stations that will stream music through a Web browser or dedicated apps. The inclusion of the icons in the iOS 6.1 Music application would suggest that Apple's so-called "iRadio" could be built in to the operating system.

Reports from last year suggested that Apple's iAd platform would be leveraged to offer users free access. But the inclusion of "buy" in the file names would imply that Apple could also be exploring a paid subscription option for some of its radio content.

While Apple was reportedly pushing to launch its streaming radio service last year, the iPhone maker was allegedly held back by negotiations with content providers. Specifically, it was said that talks with Sony hit a "last-minute snag," according to the New York Post.

Pandora's streaming radio service provides songs to users based on its own algorithms. But Apple's Internet radio plans reportedly include an "element of promotion," allowing record labels to push certain songs and potentially drive sales.

Bloomberg also revealed last October that Apple's Pandora competitor would allow users with iTunes accounts to "buy tracks as music streams or revisit what they've heard in auto-generated playlists." That report claimed Apple was hoping to launch its radio service by early 2013.



22 Comments

tallest skil 14 Years · 43086 comments

I really don't think this means anything about subscriptions.

 

iAds to make listening to the music stream for free. If you want to actually buy the music FILE to which you're currently listening (not a subscription at all), you press the button and it buys it in iTunes.

 

It's just like their system now with the FM radio where you can save track names for buying later in iTunes. Except this you can buy immediately.

dakota kid 19 Years · 9 comments

Do we have to use the "killer" term for everything?  

 

I would think that an Apple-oriented site would be tired enough of the term after years of hearing about iPod killers, iPhone killers, and iPad killers.  Besides, an Apple radio service is unlikely to "kill" Pandora regardless.  It would likely mean some Pandora users reduce or stop using the service and switch to Apple's instead.  It would likely mean that a lot of people who don't listen to streaming music right now would start doing so.  But why would it kill Pandora any more than Samsung's latest phone will kill the iPhone?

nagromme 22 Years · 2831 comments

Quote:
Originally Posted by Dakota Kid 

Do we have to use the "killer" term for everything?  

 

I would think that an Apple-oriented site would be tired enough of the term after years of hearing about iPod killers, iPhone killers, and iPad killers.  Besides, an Apple radio service is unlikely to "kill" Pandora regardless.  It would likely mean some Pandora users reduce or stop using the service and switch to Apple's instead.  It would likely mean that a lot of people who don't listen to streaming music right now would start doing so.  But why would it kill Pandora any more than Samsung's latest phone will kill the iPhone?

 

Beat me to it! May Pandora and any alternatives that arise all have long lives, giving us maximum choice.

 

(Side note: Apple is one of Pandora's sources of income: when you buy a track on iTunes via Pandora referral. Which Pandora has strangely made harder to do.)

phone-ui-guy 18 Years · 1018 comments

Maybe the button is to buy the playing song? Not sure with the radio tower icon and the plus though.. Does look more like buying the station or something strange. Time will tell.