AppleInsider Staff
Ahead of a possible "iRadio" debut at WWDC, Apple is now reported to be shifting its advertising strategy to take advantage of businesses looking to reach consumers through the company's Internet radio service.
According to people familiar with the change in advertising tactics, Apple has tasked iAd engineers and sales staff to support its much-anticipated music streaming service, dubbed "iRadio," which is rumored to be unveiled at the company's Worldwide Developers Conference on June 10, reports Bloomberg.
Sources said Apple CEO Tim Cook is searching for new ways to bring in advertising revenue after iAd failed to make a significant dent in the lucrative mobile ad market, which is currently dominated by Google. These people also claim Apple will slowly pull back from its role as a network serving up ads on mobile devices, instead refocusing its efforts on the as-yet-unreleased iRadio platform.
Leading the charge for iAd's new direction is Apple's senior vice president of Internet Software and Services Eddy Cue, and advertising chief Todd Teresi, who was hired away from Adobe last year.
The publication noted that iRadio is not likely to launch until later this year, when the next-generation iOS 7 is due for public consumption, though the service may make an appearance at WWDC if licensing deals can be wrapped up in time.
It was reported on Sunday that Apple inked an agreement with Warner Music Group for both music and publication rights. Previously, a deal was struck with Universal Music Group, but the world's second-largest label, Sony, is said to be at odds with Apple's proposed payment structure.
Andrew Orr
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Sources said Apple CEO Tim Cook is searching for new ways to bring in advertising revenue after iAd failed to make a significant dent in the lucrative mobile ad market, which is currently dominated by Google. These people also claim Apple will slowly pull back from its role as a network serving up ads on mobile devices, instead refocusing its efforts on the as-yet-unreleased iRadio platform.
Why? iAds are the best ads available. This will be a turnoff more than anything.
[quote name="AppleInsider" url="/t/157832/apple-reportedly-shifting-iad-focus-away-from-apps-to-rumored-iradio#post_2337776"]Ahead of a possible "iRadio" debut at WWDC, Apple is now reported to be shifting its advertising strategy to take advantage of businesses looking to reach consumers through the company's Internet radio service. According to people familiar with the change in advertising tactics, Apple has tasked iAd engineers and sales staff to support its much-anticipated music streaming service, dubbed "iRadio," which is rumored to be unveiled at the company's Worldwide Developers Conference on June 10, reports Bloomberg. Sources said Apple CEO Tim Cook is searching for new ways to bring in advertising revenue after iAd failed to make a significant dent in the lucrative mobile ad market, which is currently dominated by Google. These people also claim Apple will slowly pull back from its role as a network serving up ads on mobile devices, instead refocusing its efforts on the as-yet-unreleased iRadio platform. [/quote] Huh. You don't say. ;) http://forums.appleinsider.com/t/157812/apple-reportedly-inks-iradio-licensing-deal-with-warner-ahead-of-wwdc#post_2337294
Pushing [I]away[/I] from iAd for apps or branching out iAd audio ads for iRadio?
Pushing away from iAd for apps or branching out iAd audio ads for iRadio?
First image, then audio, then… video. Ooh, I like that. Just like history.
If true, this will lay the groundwork for ads on AppleTV. Ads on AppleTV... This could be significant. Cutting out the cable companies, cutting out the middlemen everywhere in the entertainment product to consumers chain.