Apple's iOS 7 beta already on 0.22% of compatible US devices, study says

Data from Chitika Insights June 2013.

According to ad firm Chitika, Apple's latest iOS 7 beta accounts for 0.22 percent of all U.S. iPhone and iPod touch traffic across its network, double the 0.11 percent seen by the third iOS 6 beta last year.

The metrics, which measure adoption up to June 12, suggest a high developer interest in the latest iOS just two days after it was unveiled on stage at Apple's Worldwide Developers Conference on Monday. Chitika notes that the number of impressions is growing, suggesting developers are continuing to download and test the new mobile OS.

"The more radical design change, and its potential impact on existing applications, could be driving this behavior," the firm said. "Alternatively, the new interface could be spurring users to browse more frequently."

With definitively positive initial growth, the report speculates developers are not only excited to test out the new features and vast redesign, but want to make sure their apps operate smoothly on the revamped system.

For its report, the firm's Insights research team used a sample of tens of milllions of iPhone and iPod touch online ad impressions taken from June 3 to June 12. Apple introduced iOS 7 on Monday, June 10, and released the beta to developers that same day.

The 0.22 percent share was reached by pitting ad impressions against the number traffic from all iPhones and iPod touches across the company's ad network.

It should be noted that the 0.11 percent share seen by iOS 6 in 2012 is inherently lower because that release was also available on the second and third generation iPad, creating a much larger pool of devices.

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41 Comments

phone-ui-guy

said about 10 years ago

Didn't Apple say they doubled the number of registered iOS developers since last year? In other words, the number of people who can load the beta... I'm sure there are also people signing up for $100 developer account just to play with the beta.

chris rothgeb

said about 10 years ago

I know that some people are paying developers a small fee to have them add their IMEI number to the developer's account.

blackbook

said about 10 years ago

This is overall good news, as it seems interest in iOS 7 is huge.

That's why it's better to have a new controversial design than the same old design with new features. iOS 7 was a huge gamble that will pay off for Apple in the end.

alexander trust

said about 10 years ago

I'm sorry but your headline is misleading. In your introduction you're interpreting it the right way though. On the left side of the chart it reads "Share of North American iPhone and iPod Touch Web Traffic". That means that a lot of iOS 7 devices could create only a small amount of this traffic or it means that a small amount creates a lot of traffic (0.22%). They do not tell "how much percent of the devices" as you name it wrongly in your headline create the amount of traffic. They're only telling us that "of all iPod and iPhone traffic" they capture, 0.22% is created with iOS 7 devices. There's now clue about how many devices are producing this traffic.

jragosta

said about 10 years ago

[quote name="AppleInsider" url="/t/158059/apples-ios-7-beta-already-on-0-22-of-compatible-us-devices-study-says#post_2346536"]According to ad firm Chitika, Apple's latest iOS 7 beta accounts for 0.22 percent of all U.S. iPhone and iPod touch traffic across its network, double the 0.11 percent seen by the third iOS 6 beta last year.[/quote] This, more than anything, makes me suspect that Chitika's numbers are meaningless. I don't believe that one out of every 500 iOS devices is already using iOS 7. There are something like 500 M iOS devices in use. There are something like 100,000 iOS developers - so the ratio should be 5,000 to 1 - even if every single developer has a device on iOS 7. That's 1/10 of what Chitika says is already in use.

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