Apple Store app for iOS now giving away paid apps for free

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Apple began pushing free content to its Apple Store iOS app on Friday, with users now able to download a typically paid app for free.

Some weeks ago, rumors began circulating that the Apple Store iOS app would begin pushing notable paid content to users for free, and that feature has gone live. The Apple Store app was updated just over a week ago in order to enable the feature.

The first paid app to get the free app showcase in the Apple Store app is Color Zen, a puzzle game that usually sells for $1. Users of the app can download Color Zen for free by going to the Stores section of the Apple Store app. Color Zen should appear directly under the listing for a user's local store, with the headline "A game for you. On us."

Future free content may include other apps, iBooks, and other iTunes media. Apple will be updating the free content offering each week.

Apple has for some time now been issuing updates for the iOS Apple Store app, adding support for Passbook last year, as well as for Siri. In March, Apple added the ability for the app to check in-store availability and different per-item delivery options for a single order. Most recently, Apple added push notifications to the app to alert users to changes in pricing on iPhones and when deliveries should have arrived.