With its price target at risk of falling below the company's actual trading share price, Canaccord Genuity on Thursday updated its forecast for Apple stock to $660, and revealed the results of a new survey that found the iPhone 5s is the most popular handset at all four major U.S. carriers.
Analyst Michael Walkley's latest update came in a note to investors, a copy of which was provided to AppleInsider. It comes on the heels of a recent surge in Apple's stock price, which temporarily pushed it above $600 earlier this week.
Apple's high of $604.41 put it very close to Walkley's previous price target of $610. Still, other analysts remain "underwater" with their projections, and have not provided further revisions to their targets following Apple's recent gains.
Walkley, however, justified his new price target of $660 as his firm's surveys conducted in April found that the iPhone 5s was the top selling smartphone not only at all "tier-one" U.S. carriers, but also at a number of global channels.
The April surveys also found that customers are increasingly opting for early upgrade programs, and are showing a greater propensity toward more expensive smartphones when enrolling in such programs. All four major U.S. carriers now offer such programs: AT&T Next, Verizon Edge, T-Mobile Jump, and Sprint One Up.
Walkley sees strong adoption of these programs as a good sign for Apple, and in particular the company's anticipated "iPhone 6" launch later this year. He believes that those upgrade programs — along with anticipated new, larger screen sizes for Apple's next-generation iPhone — could result in an especially strong upgrade cycle for the Cupertino, Calif., company.
In addition, Walkley believes that the carrier upgrade programs could allow Apple to charge a premium for larger-screen iPhones. Rumors have suggested Apple will launch a so-called "iPhone 6" in two screen sizes later this year: 4.7 inches and 5.5 inches.
"We believe Apple could charge a premium for a potential phablet-type iPhone 6 SKU, and with carrier subsidies or smartphone leasing-type payments to generate solid incremental gross margin dollars from this device, even if it partially cannibalizes some iPad tablet sales," Walkley wrote.
Canaccord Genuity's new $660 price target comes with a maintained "buy" rating. Walkley did not make any changes to his annual earnings per share or revenue estimates.
24 Comments
has the great Scamsung mis-information machine stalled all of a sudden? Have the media bribes stopped? It seems all these folks are suddenly discovering what we all already knew all of a sudden!
Walkley is really going out on a limb there... ????
[quote name="AAPLfanboy" url="/t/179219/canaccord-raises-apple-target-to-660-finds-iphone-5s-top-seller-at-all-major-us-carriers#post_2529315"]I'm no financial anal-ist, but it's clear to me that AAPL will run north of $700 in the next few months.[/quote] Noooo it's going to drop precipitously to around $100+ a share ... :D
Sprint retired the One Up program in January when they introduced the Framily Plan. http://support.sprint.com/support/article/Learn_more_about_Sprint_One_Up/35e890a8-cbab-4cc4-99a7-91b0bc533e35?%20INTNAV=LP:Support:01102014:oneup As an added option to the Framily Plan, you can select the $20 Unlimited Data with Annual Upgrades. That's what I have on my account. Sprint is offering $0 down for any base iPhone with approved credit. If your credit isn't very good, they ask for $100 tax on the full retail price for an iPhone 5S 16GB. As part of that, they charge $7.99 per month for the credit issues instead of requiring a large deposit. If you option for paperless billing and auto pay, they waive the $7.99 charge. As for the annual upgrades, Sprint doesn't note of any activation charges when upgrading. "Unlimited Data and Annual Upgrade Buy Up: Req. min.12 consecutive payments, new Installment Agreement, acct. in good standing, & give back of current eligible device in good & functional condition. After upgrade, remaining unbilled installment payments are waived"
I'm no financial anal-ist, but it's clear to me that AAPL will run north of $700 in the next few months.
A year from now... I definitely agree with you.