AppleInsider Staff
According to the latest statistics from ad network Chitika, Apple's iPhone was responsible for driving over half of all North American smartphone Web traffic in July, but rival manufacturer Samsung showed the most growth during the same period.
As noted by Chitika Insights, the ad firm's research arm, iPhone users generated a commanding 52.3 percent of all North American smartphone Web usage from July 1 to July 28. While 0.2 percent down from metrics sampled in the month of February, Apple's domination of the mobile Internet space continues to impress with a share nearly double that of runner-up Samsung.
The Korean company came in No. 2 for Web use in U.S. and Canada over the same period, but exhibited growth of 1.2 percent since February, the most out of all handset makers. Samsung is now sitting with 26.4 percent of all smartphone Web impressions generated within North America.
Coming in third was LG with 4.8 percent, up 0.2 points from February. Motorola's 3.4 percent and HTC's 3.0 percent rounded out the top five, down from 3.6 percent and 3.4 percent, respectively.
HTC and BlackBerry suffered the worse losses since the end of February, showing respective share dips of 0.4 points and 0.5 points. According to Chitika, the drop in Web presence is the result of weak flagship handset offerings from both companies, which are struggling to find a niche among cheaper-priced competitors.
The firm forecasts even higher metrics shares for Apple and Samsung as the two tech giants prepare to roll out their latest wares in the coming months. Notably, Apple is widely expected to launch both 4.7-inch and 5.5-inch iPhone models this fall, which should account for a substantial uptick in usage directly following their debut.
Marko Zivkovic
Wesley Hilliard
Andrew Orr
Christine McKee
Malcolm Owen
Amber Neely
12 Comments
This should be no surprise when you have Samsung giving away phones and it is about the only phone other than the Iphone that is usable on the web.
A few years ago I'd see mostly iPhones being used by people like my daughter's friends...all doctors. Now I see more regular people using them, too. And when I say "regular" people, I mean more goofballs! Go Apple! :)
Best.
[quote name="Maestro64" url="/t/181682/apples-iphone-still-driving-force-behind-na-mobile-web-traffic-samsung-share-on-the-rise#post_2573643"]This should be no surprise when you have Samsung giving away phones and it is about the only phone other than the Iphone that is usable on the web.[/quote] The worldwide stats are quite different from what Chitika is finding in the US. Other OS users are certainly using their phones on the web. iOS may not even lead anymore in worldwide web usage, not that it means much of anything anyway.
If I started a new phone brand right now, I'd call it "Other" and create some great slides...
Recap:
Chitika tracks ad data on web pages
iOS in particular and the smartphone market in general is more and more app centric
Less web page ad hits relative to 'smart phone usage' (navigating in apps, including the webrowser usage)
ergo, their stats have very little to do with how 'well' iOS devices are doing in the marketplace, except for the selling web ad marketplace.
And you can infer the same for all the other phones... people are moving to apps.
Nothing to see here... get back in your cars... keep it moving people....