Watch all nine videos from Apple's iPhone 6, Apple Watch special event

For its big iPhone 6, iPhone 6 Plus and Apple Watch extravaganza, Apple crafted a total of nine videos featuring the new hardware. Some are ads, as with the Jimmy Fallon and Justin Timberlake collaborations, while others were made to introduce devices like the new iPhone lineup.

A collection of the videos follows:

The first clip, titled "Perspective," opened the keynote by offering a look inside Apple's core values.

Jimmy Fallon and Justin Timberlake teamed up to film the next two spots, though it is unclear if these are intended for broadcast or reserved for Apple's keynote.

A longer film, titled "Introducing iPhone 6 and iPhone 6 Plus," sees SVP of Design Jony Ive and other key players detailing the design and features of Apple's new iPhone 6 and iPhone 6 Plus. A second clip plays like a TV ad.

The next three videos deal with Apple Watch and include a lengthy explainer film from Ive, who details the ins and outs of the device's design, features and what the hardware means for Apple going forward. Also posted is the "reveal" video used to introduce the product during today's keynote.

Finally, "Echoes" is a throwback to iPod ads of old and features U2 singing a cut off their latest album Song of Innocence, which is available as a