AppleInsider Staff
After launching its "Shot on iPhone 6" ad campaign on Sunday, works from Apple's "World Gallery" are now showing up on billboards, static ad spaces and in magazines in far flung locales around the globe.
The worldwide ad blitz comes one day after Apple rolled out a special page on its website titled World Gallery, which shows off the iPhone's image capture capabilities by featuring some 60 photographs taken by iPhone 6 users. Instead of contracting proven artists, Apple harvested images from around the Web to create the "Shot on iPhone 6" collection.
One of the featured artists, photographer Julian Bialowas, recognized his work on an Apple billboard today and subsequently started a running list of cities where the ads are popping up. So far, "Shot on iPhone 6" ads have been spotted across the North and South America, Europe, the Middle East and East Asia.
Alongside large billboard installations and smaller venues like London's Tube, Apple's iPhone-centric ads are showing up in print publications.
As with most recent iPhone campaigns, "Shot on iPhone 6" throws a spotlight on apps, which in this case includes photography, videography and image editing software. The company's World Gallery webpage features numerous apps like VSCO Cam, Camera+">, Afterlight and more.
Those interested can check out Apple's "Shot on iPhone" App Store collection, which is designed to help iPhone owners get the most out of their equipment.
William Gallagher
Christine McKee
Chip Loder
Malcolm Owen
59 Comments
Very classy. Just love being an Apple customer.
You know what's hilarious? How Apple-bashers mock the megapixel level in the iPhone's camera. Yet, these are native iPhone photos printed on MASSIVE banners, bigger than anything anyone will print from their iPhones, and they look great. Throws the whole megapixel argument in the toilet. Meanwhile, spec obsessed Apple-hating, basement dwelling neckbeards pretend as if the megapixel count is somehow not sufficient for their uses.
This was my favourite photo. I'm glad I was able to get some information about how it came to be. [INDENT][IMG ALT=""]http://forums.appleinsider.com/content/type/61/id/55979/width/500/height/1000[/IMG] [SIZE=5][B]L[/B][/SIZE][SIZE=4]ast December, when the Bay Area had one of its rare rainy days, Cielo de la Paz took her kids out to play. She’s an avid photographer, “willing to wake up at five in the morning and hike 10 miles to get that shot of the sunrise,” and when she saw the reflection of her red umbrella on the wet concrete, she knew she had a good one. “It took a few shots,” she said, “this was the last one I took, I was finally happy with how the wind arranged the leaves for me.” She edited the shot with Filterstorm Neue, uploaded the picture to Flickr (she was taking part in the photo365 challenge), where Apple found it. Then, they put it on a billboard.[/INDENT][/SIZE] [LIST][*] http://www.buzzfeed.com/brendanklinkenberg/apple-found-its-newest-billboards-on-the-internet (via [URL=http://daringfireball.net]Daring Fireball[/URL]) [/LIST]
And in the background a Wells Fargo billboard promoting Apple Pay. This is a brilliant marketing campaign. Nothing like throwing cold water all over the GS6 launch and keeping the iPhone 6 in people's minds after the previous blockbuster quarter.
And in the background a Wells Fargo billboard promoting Apple Pay.
This is a brilliant marketing campaign. Nothing like throwing cold water all over the GS6 launch and keeping the iPhone 6 in people's minds after the previous blockbuster quarter.
What's a GS6?
The iPhone 6 is an amazing device in every aspect. It practically markets itself!