Apple puts up in-store graphics for Apple Watch, new 12" MacBook ahead of April debut

Apple Store in Marbella, Spain. | Source: Daniel Lora via Instagram

Apple Stores around the world installed new backlit displays Thursday night, showing off the company's latest and greatest products, including the Apple Watch and an all new ultra-thin 12-inch MacBook with Retina display.

Apple's latest in-store displays are in line with recent iPhone and iPad product placements that use enlarged close-up photographs to show off physical device features in exquisite detail.

In the image above, Apple showcases the Apple Watch Edition's modern buckle leather strap with solid gold clasp. Apple is apparently pushing Apple Watch accessories, as other images show the milanese loop alongside examples of all three Apple Watch tiers.

Taking a spot next to Apple Watch in many Apple Store installations is the new 12-inch MacBook with Retina display. Here Apple puts an emphasis on the new ultralight's thinness, touting profile shots and views of the device's keyboard taken from extreme angles.

Apple is also advertising MacBook's new color options, which now include gold and Space Gray along with the usual raw anodized aluminum.

Both products are slated for release in April, with Apple Watch preorders and in-store previews starting on April 10, the same day Apple's MacBook is set to hit store shelves. Apple Watch makes its way to market on April 24 debut.

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29 Comments

cali

said about 9 years ago

Am I the only one that noticed yet another blow to Goog announced at the keynote?

mpantone

said about 9 years ago

Quote:

Originally Posted by cali

Am I the only one that noticed yet another blow to Goog announced at the keynote?

Not sure what you are referring to.

Apple's media announcements typically do not explicitly refer to named competitors' products, but rather highlight the capabilities of the Apple product/service being announced, with the implication that other similar products/services are possibly inferior.

Whatever Apple announces is a general blow to all of its competitors within that product category, not aimed at a specific company. So when Apple announces a new iPhone, it's taking a swipe at all smartphone manufacturers, not just Samsung (or HTC, BlackBerry, Microsoft).

Would you care to elaborate?

benjamin frost

said about 9 years ago

These products aren't for me, but I'm sure future ones will entice me. The Apple Watch and new MacBook are hobbies, and there's nothing wrong with that. Whilst the watch is likely to remain so, the MacBook should eventually find a place, once they've brought the price down and applied the Retina Display to the MacBook Air.

thewhitefalcon

said about 9 years ago

Quote:

Originally Posted by Benjamin Frost

These products aren't for me, but I'm sure future ones will entice me.

The Apple Watch and new MacBook are hobbies, and there's nothing wrong with that. Whilst the watch is likely to remain so, the MacBook should eventually find a place, once they've brought the price down and applied the Retina Display to the MacBook Air.

The Air is dead laptop booting at this point. It's on borrowed time, like the polycarbonate MacBooks. Apple's just going to revise the MBP's to make them even thinner, and once Skylake hits the new MacBook will get a performance boost. The Air will get squeezed to nothingness.

As for Watch, Apple's 'hobby' will make more money than half of Silicon Valley.

cali

said about 9 years ago

[quote name="mpantone" url="/t/185234/apple-puts-up-in-store-graphics-for-apple-watch-new-12-macbook-ahead-of-april-debut#post_2692235"] Not sure what you are referring to. Apple's media announcements typically do not explicitly refer to named competitors' products, but rather highlight the capabilities of the Apple product/service being announced, with the implication that other similar products/services are possibly inferior. Whatever Apple announces is a general blow to [B]all[/B] of its competitors within that product category, not aimed at a specific company. So when Apple announces a new iPhone, it's taking a swipe at all smartphone manufacturers, not just Samsung (or HTC, BlackBerry, Microsoft). Would you care to elaborate? [/quote] I know this. And it wasn't a verbal blow to competing products but a feature that hits Goog where it hurts. Search. It was very subtle but strong. Can you guess? Apple's slowly been burning bridges to Goog's search engine. Siri...Spotlight Search....and...dammit I know there's another.