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Apple on Friday reminded developers that the annual iTunes Connect winter downtime is fast approaching, with this year's shutdown scheduled for Dec. 22 through Dec. 29.
A post on Apple's developer website, first spotted by MacStories, urges app makers to submit new apps and app updates now as they will be unable to do so during the week-long closure. Apple usually schedules the downtime around the holidays.
The busiest season on the App Store is almost here. Make sure your apps are up-to-date and ready for the winter holidays. New apps and app updates will not be accepted December 22-29, so any releases should be submitted, approved, and scheduled in advance. Other iTunes Connect functionality will remain available.
The company also thanked developers for helping App Store reach a milestone 100 billion cumulative downloads. Transacting customers jumped 18 percent year over year to drive a 25 percent increase in App Store revenue.
iTunes Connect is an online tool to help developers manage apps, updates, pricing, and App Store assets. Apple updated iTunes Connect in September with a revamped user interface and new features, including an option that lets developers set a launch date for app releases pending review.