Apple reminds iPhone users about Apple Pay in new Guided Tour video

Posted to Apple's official YouTube channel, the Apple Pay Guided Tour takes viewers step-by-step through a touchless transaction conducted on iPhone 6s. Apple says the process is as simple as bringing an iPhone near a compatible reader and touching a registered finger to the Touch ID module.

After pointing out security benefits offered by iPhone's fingerprint-sensing technology, the video segues into strong encryption protocols built into Apple Pay itself. As Apple explains, sensitive account information is never transmitted or shared with merchants. Apple Pay uses tokenization technology to replace credit card number, CVV, expiration date, billing address and identity data with a device-specific token and dynamically generated security code.

Apple also highlights ecosystem features like the ability to add a credit card connected to iTunes by punching in its three-digit security code and, depending on the card issuing bank, confirm activation. The video closes by repeating instructions for using Apple Pay via iPhone at touchless point of sale terminals.

The informational video clip is likely aimed at iPhone owners living in the U.S., a country where NFC transactions are just now starting to gain momentum. Despite its robust security features and inherent ease-of-use, Apple Pay is has yet to reach wide adoption among iPhone owners. Studies have found a large percentage of users are hesitant to pay via Apple Pay due to security concerns, while others simply don't know how to use it, suggesting Apple has work to do in educating its consumer base.

Apple is quickly expanding Apple Pay's reach beyond the U.S. launch market, with the service launching in the UK in June and more recently in Canada and Australia this week.