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Apple Music is this week launching an exclusive six-part Vice documentary, The Score, bolstering the amount of video content on the fledgling streaming service.
The premiere episode — "Reservation Rap" — focuses on music emerging from Minnesota's Red Lake Reservation and the Ojibwa tribe, the Hollywood Reporter noted on Wednesday. Future episodes will debut weekly, and likewise cover local music scenes around the world, including countries such as Brazil, Iceland, and Vietnam.
A unique hook is that Apple will offer companion playlists, highlighting the artists in each episode.
The company appears to be accelerating the integration of video into Apple Music. The service has had some form of video since the beginning, but The Score joins the DJ Khaled show We the Best in offering serialized content.
Apple is still believed to be readying Vital Signs, a drama starring and produced by musician/Beats co-founder Dr. Dre. While the company normally insists on a sanitized public image, Vital Signs has been described as "dark," with plenty of sex and violence, including an "extended orgy scene."
The show was at one point thought to be related to future streaming TV interests, but is now believed to be about marketing Apple Music.