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iPhone SE generating low traffic at Apple Stores, in line with predictions, analyst says

The iPhone SE — which officially went on sale earlier on Thursday — is still easy to find in stock at Apple Stores in the U.S., according to checks by a well-known analyst.

A survey of 100 outlets found 90 percent availability for the 16-gigabyte space gray model, said Piper Jaffray analyst Gene Munster. Munster's team also did "spot checks" for the device's other colors in 25 stores, which showed approximately the same levels of inventory.

Apple's online store is offering delivery times between April 6 and 8 in the U.S., Munster added. In China, deliveries are only arriving between April 11 and 14, but both countries effectively have a 5-10 business day window.

"We view both the lack of lines and the high level of product availability as in line with expectations, reinforcing our view that the SE will be largely incremental to the model in replacing the low-end iPhone 5s," Munster said.

Although it was the centerpiece of Apple's March 21 press event, the SE isn't believed to be a flagship iPhone. That honor will probably go to the so-called "iPhone 7" and "iPhone 7 Plus," which should ship sometime this fall, most likely in September.



30 Comments

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rogifan_new 9 Years · 4297 comments

This is a story? Seriously? Was anybody expecting lines and shortages for a non-flagship phone? Good god Wall Street is desperate.

anome 16 Years · 1545 comments

Cue the first story claiming this proves Apple is D00MED!!1! Apple Death Watch: now in its 41st year.

schlack 11 Years · 733 comments

What i find interesting is that the larger iPad pro is going for $650 on eBay today (new) while it has an MSRP of $800. That's only $50 more than the $600 price of the newly introduced 9.7" iPad Pro. How long before we see the 9.7" iPad Pro going for $500 (as it should have been priced to begin with)?

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robjn 8 Years · 283 comments

Actually if you check availability most models have very quickly sold out!

Many 64gig models have a two week delivery wait!

We don't have lines at Apple stores anymore. They are a thing of the past due to preorders and instore pickup. The lack of lines means nothing!

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franco borgo 16 Years · 68 comments

The same analysts who predicted the Doom of Apple if they did not bring back a smaller phone ?