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Rumor: Apple prepping as many as 78 million 'iPhone 7' units for launch

Apple has reportedly instructed its supply chain to produce between 72 million and 78 million of the so-called "iPhone 7" in the run-up to that device's expected launch this fall.

If Apple does reach that figure, first noted by Taiwan's Economic Daily News, it will mark the highest launch target since the iPhone 6. That could mean that Apple views new features shipping with the iPhone 7 in the same category as the screen size jumps that came alongside the iPhone 6.

Unsurprisingly, Foxconn will reportedly continue to carry the mail when it comes to iPhone production. The Taiwan-based firm — which bases its factories primarily in mainland China — has hundreds of thousands of workers dedicated to Apple's mobile device business.

After reporting its first-ever quarterly iPhone sales decline last month, Apple watchers are looking toward the iPhone 7 to improve the company's fortunes.

Relatively little is known about the new iPhone, though it is expected to ship with an advanced camera setup that could include a dual-lens system. Rumors have consistently pointed toward an OLED-based display for future iPhones, though it's not clear whether such a component would make its way to the iPhone 7 or wait for one more generation.



33 Comments

antonpablo 10 Years · 90 comments

If they're releasing the iPhone 7 or what is pretty much an iPhone 6ss that looks a lot like the iPhone 6 then Apple has grossly overestimated their orders. They're in for a wide awakening.

1 Like · 0 Dislikes
thrang 18 Years · 1044 comments

If they're releasing the iPhone 7 or what is pretty much an iPhone 6ss that looks a lot like the iPhone 6 then Apple has grossly overestimated their orders. They're in for a wide awakening.

I THINK Apple has a pretty good idea of upgrade/purchase patterns, vectored with the new specs/features. I'm saying, better than you do...

16 Likes · 0 Dislikes
antonpablo 10 Years · 90 comments

thrang said:
If they're releasing the iPhone 7 or what is pretty much an iPhone 6ss that looks a lot like the iPhone 6 then Apple has grossly overestimated their orders. They're in for a wide awakening.

I THINK Apple has a pretty good idea of upgrade/purchase patterns, vectored with the new specs/features. I'm saying, better than you do...

Seems their idea of upgrade/purchase patterns, vectored with the new specs/features didn't quiet pan out with the iPhone 6s. 

2 Likes · 0 Dislikes
mac_128 13 Years · 3452 comments

Seems like wishful thinking considering the current state of 6s sales for what is rumored to be an essentially unchanged design, and rumored lack of headphone jack ... The specs had better be amazing, with a top secret feature no one can live without. But who knows, a purple iPhone and dual focus cameras may be enough to create another product launch surge.

1 Like · 0 Dislikes
rogifan_new 10 Years · 4297 comments

mac_128 said:
Seems like wishful thinking considering the current state of 6s sales for what is rumored to be an essentially unchanged design, and rumored lack of headphone jack ... The specs had better be amazing, with a top secret feature no one can live without. But who knows, a purple iPhone and dual focus cameras may be enough to create another product launch surge.

I'd be very surprised if Apple overestimated orders for the iPhone 7. I think they've got a pretty good gauge at what demand will be.

4 Likes · 0 Dislikes