Rapper Kanye West in a minor tweet storm on Saturday called on Apple to purchase Apple Music competitor Tidal, saying he wants to put an end to the "beef" between the two streaming music providers.
West said Apple's rivalry with Tidal is a detriment to the music industry, and he's calling on executives from both companies to come together to discuss sale terms. Specifically, he wants to meet with Apple CEO Tim Cook, Beats cofounder Jimmy Iovine, Apple Music Larry Jackson and Tidal owner Jay-Z — as well as Drake, for some reason — this week. He later added Spotify co-founder and CEO Daniel Ek to the list of execs he wants at the table.
"F— - all this dick swinging contest. We all gon [sic] be dead in 100 Years. Let the kids have the music," West said. In an apparent reference to late Apple cofounder Steve Jobs, he added, "Apple give Jay his check for Tidal now and stop trying to act like you Steve."
While he failed to elaborate, West is likely referring to negotiations related to a potential Tidal acquisition. In June, Apple was said to be mulling a purchase of the smaller streaming service, assumedly for access to exclusive releases.
When Jay-Z relaunched Tidal last year, he divvied up minor ownership rights to big-name artists like West, Beyoncé, Daft Punk, Alicia Keys, Madonna, Nicki Minaj, Chris Martin, Rihanna, Usher, Jack White and others. A number of minority owners have since released albums on the service as windowed exclusives, including West, who begged fans to subscribe after the debut of his last album, "Life of Pablo."
Despite an all-star content lineup, Tidal in March announced a paid subscriber base of only 3 million users. At the time, Apple Music's base came in at 11 million paying subscribers, a figure that has since grown to more than 15 million customers. Both services pale in comparison to market leader Spotify, which boasts some 30 million subscribers.
As for Apple, the company is focused on providing users with exclusive streaming music content, but it remains unclear if that means bidding for a competing service. Apple already dabbles in original content creation, including financing music videos, documentaries and other digital media. The collaborative strategy, fostered by Larry Jackson, has yielded exclusives from Eminem, Drake, Taylor Swift, M.I.A., Future, Chance the Rapper and more.
83 Comments
lol 'beef'...it's simple competition...let the market speak..
Give it up Kanye, you noisome specimen of humanity. He's hoping he can BS Apple into doing a Beats kind of deal because he knows Apple have the deepest pockets on the planet and probably thinks that means they will be both generous and nonchalant about enriching him, which is why he didn't mention Spotify or Deezer. I am anticipating significant schadenfreude at watching them reject him and the subsequent withering of Tidal and his investment.
What a child! Looking at the last half year, it was KW who was "dick swinging". And what's his position to call on CEO's and other executives...
Or, Apple could, you know, let Tidal Die and not pay one cent.