Roger Fingas
Starting next month, U.K. carrier EE and Germany's Deutsche Telekom are both expected to launch promotions in which customers will get six free months of Apple Music, a report said on Friday.
EE confirmed plans to offer the promotion starting Sept. 1, though only for new or renewed post-paid contracts, according to Bloomberg. The carrier's CEO, Marc Allera, didn't say what his company is paying Apple in exchange.
Deutsche Telekom should announce a similar promotion for its original T-Mobile division in September, Bloomberg quoted German media as saying.
Apple Music normally includes a three-month free trial, so new subscribers to the service may in effect only be getting an extra three months. It's not clear what if anything the carriers will be offering to people who are already past the trial period.
Last year, Australia's Telstra gave away one-year Apple Music subscriptions to people signing up for a 12- or 24-month Go Mobile plan with an iPhone 6 or 6 Plus.
Christine McKee
Andrew Orr
Charles Martin
Marko Zivkovic
Wesley Hilliard
8 Comments
I wonder if you could stack this offer with the 3 month trial... 9 months free or if its new subscribers only (on both applemusic and ee)
During the 2nd 3 months -- when the carrier is paying for Apple Music on behalf of the end user -- does Apple get to count these as "paying customers"?
The customer isn't paying... but Apple (presumably) is getting revenue (from the carrier).
Come on, no link to the Kevin Bacon/Britney Spears ad?
Wondering what the deal might be Apple and DT / EE. I cannot assume that DT / EE is paying 3 months of Apple Music subscrption without any compensation from Apple