Apple's Apple Pay campaign raised $3 million for fight against AIDS

The annual Apple Pay donation campaign, which serves to help vulnerable communities affected by AIDS, has raised a total of $3 million in 2024.

Apple has a long-standing partnership with the Global Fund, an organization that provides healthcare and distributes funding to people affected by HIV, malaria, and tuberculosis in developing nations. On December 1st of every year, Apple commemorates World AIDS Day with (PRODUCT)RED window displays and through the promotion of related books.

The company raises more than just awareness, though, as it also holds a donation campaign, which aims to help communities affected by AIDS. The donation campaign is based on customer purchases from November 29 through December 8, as announced by Apple.

In 2023, Apple donated $1 for every user purchase made via Apple Pay on Apple.com, through the Apple App Store, or at any Apple Store, with the total donation amount being capped at $1 million. Proceeds from select games were also donated the same year.

This year, in 2024, Apple provided a donation of $5 for every qualifying purchase from November 29 to December 8, amounting to a total of $3 million. The campaign highlights the impact of users' choices on global issues, as the donation amount is tied to user purchases.

It's estimated that the Global Fund has saved 65 million lives through its various endeavors, with the organization distributing $65 billion in funding and providing vital healthcare services in Sub-Saharan Africa and elsewhere since 2002.

In 2021, Apple shared that it has raised more than $270,000 through its partnership with the Global Fund. The company offers some of its devices in a unique (PRODUCT)RED color, where the Global Fund gets a portion of the proceeds from every device purchased.

The standard iPhone 14 and the third-generation iPhone SE are available in (PRODUCT)RED, for instance. More recent products, such as devices belonging to the iPhone 15 line and iPhone 16 range, have not yet been offered in (PRODUCT)RED, unlike previous models.