Apple will donate 50% of (PRODUCT)RED proceeds to fight COVID in sub-Saharan Africa
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From now until December 31, half of the proceeds from (PRODUCT)RED sales will be donated to the Global Fund to help fight against COVID-19 outbreaks in sub-Saharan Africa.
In fifteen years, Apple has raised nearly $270 million through the sales of (PRODUCT)RED devices and accessories. To honor this achievement, (RED) has released a minute-long video highlighting some of the iconic (PRODUCT)RED devices Apple has sold.
The video also informs viewers that while COVID threatens the progress made in the fight against HIV/AIDS, Apple (PRODUCT)RED products and experiences will help fight two pandemics.
The video then directs viewers to head to (RED) and Apple's COVID-19 page, which details how the partnership will donate half the proceeds from Apple's (PRODUCT)RED line to combat COVID-19 outbreaks in sub-Saharan Africa. The other half will continue to be used to fight HIV/AIDS.
"From now until December 31, 2022, half of those proceeds will go to the Global Fund's COVID-19 Response to mitigate the impact of COVID-19 on the fight to end AIDS. This will provide critical support to health systems most threatened by the outbreak, and, in turn, help preserve lifesaving HIV/AIDS programs in communities most in need in sub-Saharan Africa."
This is an extension of a previously announced program, which had donated 100% of the proceeds to the Global Fund.