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In the 15 years since Apple first supported the fight to end AIDS, the company says its customers have raised almost $270 million through buying PRODUCT(RED) devices.
Apple's first (PRODUCT)RED release was the 2006 special edition of the iPod nano. A portion of the profits form which went directly to the Global Fund to help with programs for women and children affected by HIV/AIDS in Africa.
"Since 2006, Apple customers have helped raise nearly $270 million to fund prevention, testing, and counseling services for people impacted by HIV/AIDS," says the company in a statement issued to mark World AIDS Day.
"Apple-supported grants have enabled care and support services for over 11 million people, provided over 192 million HIV tests, and allowed over 13.8 million people access to lifesaving antiretroviral treatments," it continues. "In 2020 alone, Apple's support for (RED) helped prevent over 145,000 HIV-positive mothers from passing the virus on to their babies."
With the coronavirus pandemic, a portion of the money raised contributed to the Global Fund's COVID-19 response.
Apple says that, "half of the eligible proceeds from PRODUCT(RED) purchases will be redirected" to the pandemic response "to alleviate the impact of COVID-19 on the fight to end AIDS." This is now to continue "through the end of next year."
For December 1, 2021 through December 6, 2021, the company is also donating $1 to the Global Fund for every purchase made with Apple Pay on apple.com, at an Apple Store, or via the Apple Store app.
Also from December 1, Apple Watch users can download six new (RED) faces from Apple. Apple Books, Apple Music, Apple Podcasts, and the Apple TV app, are also featuring a wide range of shows on the topic.
Some hundreds of Apple Stores around the world are also marking this week by once again changing their white Apple logos to red, or mounting window displays.
Charles Martin
Malcolm Owen
Christine McKee
Wesley Hilliard
3 Comments
I’m actually surprised at how low this number is. They’ve been doing Red for a long time. And Red is supposed to be one of their most popular colours. Seems like the portion of the sale that actually goes toward fighting aids must be pretty low if a company with Apple’s reach hasn’t managed to hit over a billion by now. I mean the U2 iPod came out how long ago?
“And Red is supposed to be one of their most popular colours.”
Why do you say this? I see very few Red products in use.
It was almost $250m at this time last year, so $20m a year. Seems a little on the low side given Apple's sales, so either Red isn't a popular colour, or Apple are giving a pretty low proportion of the Red profits. I guess it's not across all lines though, you can't Red your iPhone 13 Max, any watch that isn't Aluminium, or any Mac.