Though Apple is still showing shipment delays on iPhone 7 Plus orders — and Jet Black iPhone 7 units — noted KGI analyst Ming-Chi Kuo infers early buzz around Apple's latest flagship smartphone is flagging, and as such believes overall shipments have peaked.
In a note to investors obtained by AppleInsider, Kuo backs up his peak iPhone shipment prediction by pointing to immediate availability in many global markets. In particular, the 4.7-inch iPhone 7, which accounts for a bulk of Apple's annual iPhone sales, is for the most part in stock around the world.
Reiterating sentiment from a report earlier this month, Kuo says Apple is seeing lower than expected demand due to a lack of "spec surprises" in the 4.7-inch model. Further, improved delivery estimates for 5.5-inch iPhone 7 Plus units, which quickly sold out after the phone's September launch, suggests slowing demand.
Kuo said he expects iPhone suppliers to revise down shipment forecasts by 5 percent to 15 percent in November to December. The analyst updates his overall iPhone component shipment timeline to 80-85 million units in the fourth quarter of 2016, down from a previous estimate of 85-90 million units.
The analyst also cut shipment forecasts for iPhone 7 component shipments in 2016 to 90-95 million units, down from 95-100 million units. Kuo's end-shipment forecast is unchanged from September at 70-75 million units.
The estimates are in contrast to reports from Asian parts suppliers who noted a dramatic increase in iPhone component orders near the end of September. At the time, supply chain resources estimated Apple to produce 80-84 million iPhones before the end of 2016.
The final iPhone tally remains up in the air largely due to Samsung's Galaxy Note 7 recall, an event that left component suppliers scrambling. In late October, Apple was said to be increasing production of iPhone 7 and 7 Plus orders to take advantage of the snafu. What part those orders play in supply chain estimates, if any, is at this point unclear.
13 Comments
"Kuo backs up his peak iPhone shipment prediction by pointing to immediate availability in many global markets" That's not supporting evidence. It can point to any number of factors - the most obvious being that Apple is keeping supply high in anticipation of the Christmas shopping season.
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Great! Brace yourself for another wave of "peak iPhone" reports!
He was grossly off UP this past summer. On numbers he's not a great source.
It hasn't peaked, people are holding off in case they get one gifted to them in Christmas. Also there's people who haven't finished their current contracts so they can't just jump in and get it any time.