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Apple posts 'Designed by Apple in California' promo video to YouTube

Apple on Tuesday posted the promotional video for its new "Designed by Apple in California" monograph, originally viewable via an embedded player on its website, to the company's official YouTube channel.




As seen below, the video features Apple SDO Jony Ive discussing the design process, or more specifically how the operation works in Cupertino. From conception to internal discourse amongst the team to modeling and prototyping, Ive breaks down what "design" means at Apple.

Interspersed throughout the short promo are shots of Apple's design lab. The highly secretive facility has made its way into the public eye in past media reports, but the new video is unique in that employees are shown at their respective stations working on various projects.



Today's repost to YouTube comes one month after Apple announced the release of "Designed by Apple in California," a book chronicling 20 years of design through 450 high quality photographs of Apple products. A version of the original Ive commentary uploaded to YouTube by Japanese design magazine Casa BRUTUS has already logged 330,000 views.

"Designed by Apple in California" is available from Apple's online and brick-and-mortar stores in two sizes, a small (10.20" x 12.75") version for $199 and large (13" x 16.25") edition for $299.