AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content.
Hammering home a common marketing point, Apple on Monday released a new commercial, "The City," demonstrating the Portrait Mode available on the iPhone 7 Plus.
The commercial depicts a couple roaming through Shanghai, enjoying various activities together and snapping photos. A key conceit is that by using Portrait Mode, iPhone owners can make literally make everyone else disappear.
Apple has run a number of ads promoting the 7 Plus camera. Unlike the regular iPhone 7, the Plus model uses twin lenses, which in combination with software processing can be used to artificially blur backgrounds, simulating the bokeh of a professional DSLR. Outside of Portrait shooting, the second lens enables 2x optical zoom.
The phone's camera is likely why the 7 Plus has proven more popular than previous Plus devices. With the 6 Plus and 6s Plus, the only core advantages were a bigger, 5.5-inch screen and optical image stabilization. The iPhone 7 and 7 Plus share the same stabilization technology.
The "iPhone 8," expected to launch later this year, may feature a vertically-aligned dual-lens camera. Other features could include a 5.8-inch OLED display, wireless charging, and/or advanced biometrics such as 3D facial recognition.