AppleInsider Staff
Continuing its lighthearted ad campaign based on user tweets, Apple has published a pair of new advertisements ahead of next week's iPad Pro refresh, boasting about the capabilities of the new A10X Fusion chip and the lag-free Apple Pencil.
The latest ad, posted on Friday, explains how the Apple Pencil has an almost instantaneous response time when used with the iPad Pro, making it feel just like using an actual pencil.
In the ad, the explanation is in response to a doubter on Twitter, who asked what the big deal is about the Apple Pencil. At the end of the ad, the user learns how annoying lag can be.
The second ad, posted on Monday, features another user on Twitter declaring to the world that their computer just died. The TV spot then shows the ghost of a Windows PC ascending to the heavens, but not before recommending a new iPad Pro as a replacement.
The iPad Pro is shown connected to a Smart Keyboard, being used with an Apple Pencil, multitasking, and editing advanced graphics.
"You won't miss me at all," the computer's ghost says, before realizing it left its power cord back down on earth.
The new tweet-focused ad campaign has been running since February. The short, humorous ads come in at 15 seconds apiece, and feature real-life depictions of Twitter users holding up physical cards of their tweets.
Many of the ads take aim at Windows PCs, or feature users publicly doubting the capabilities of the iPad only to be proven wrong.
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10 Comments
Love the lag one. Hilarious.
I have been using my iPad Pro 12.9 happily since they first came out. I honestly wasn't expecting it to become my laptop replacement but that's exactly what happened. I had a Surface Book which I eventually had to concede that I was only carrying around for games I played on Steam that required Windows. Everything I do related to my profession, I am able to accomplish on the iPad Pro. I have ordered the new 12.9 and honestly, I'm still keeping my "old" 12.9 as an additional mobile resource so now Im ultraportable with two 12.9 inch screens.
I have the iPad Pro 12.9, and just sold it for the new iPad Pro 12.9 no cellular this time, I will just tether and live on. Now I bought the Apple Pencil when it came out, but I have never used it. It just didn't serve any real purpose or use until recently with some of the newer apps I have found. That said, would it friggin kill then to offer a tiny LED to show when its charging and done charging.
Bought the 10.5" iPad Pro today, but not the pencil.
Got it for the speed, gorgeous display and size.