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Apple beefs up unique video content team with pair of Sony programming directors

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Apple has hired Jamie Erlicht and Zack Van Amburg, a pair of former Sony Pictures Television executives previously responsible for programming like "Breaking Bad" and "The Goldbergs."

Apple announced the moves on Friday morning, after Sony issued a statement late Thursday just saying that the executives were leaving. The contracts for the pair expire at Sony in August, with them moving to Apple shortly thereafter.

"It will be an honor to be part of the Apple team," said Erlicht in a statement. "We want to bring to video what Apple has been so successful with in their other services and consumer products — unparalleled quality."

Other programming attributed to the two men include "The Blacklist," AMC's "Breaking Bad" companion and spin-off "Better Call Saul," and Netflix's "The Crown."

Other less standard deals for the pair include the revival of "Timeless" after its cancellation by NBC, plus migration of "Community" from NBC to Yahoo, "Unforgettable" from CBS to A&E, and "Damages" from FX to DirecTV.

Variety reports that Amburg and Erlicht will be working out of Apple's Los Angeles offices. They will be co-heads of video programming for Apple.

"Jamie and Zack are two of the most talented TV executives in the world and have been instrumental in making this the golden age of television," Apple Senior Vice President of Software and Services Eddy Cue said in a statement. "We have exciting plans in store for customers and can't wait for them to bring their expertise to Apple — there is much more to come."

Cue reportedly met with various people in film and TV, among them executives from Sony TV and Paramount in April, but industry mavens were unclear as to specifically what Apple was looking for at the time. In May, Apple's intentions were made clear, as reports circulated about Apple having met HBO programming head Michael Lombardo to discuss original content creation.



14 Comments

SpamSandwich 19 Years · 32917 comments

I'm sure they're ready and willing to spend a big pile of money to deliver some solid entertainment for Apple.

MacPro 18 Years · 19845 comments

I'm sure they're ready and willing to spend a big pile of money to deliver some solid entertainment for Apple.

Do you suspect this will be along the lines of Netflix, a monthly subscription or content made available to the likes of Netlix and Amazon Prime?  If the former, just speaking for myself,  I have hardly enough time to keep up with the few shows I follow on Netflix and Prime so I doubt I'd fork out another $10 a month or whatever for another subscription stream.  If the idea is to become a production house that feeds the other main players I'm all in.  What thinkest thou?

PabloTresUnoSeis 8 Years · 114 comments

Apple should've brought them on board a while back. They could've prevented Planet of the Apps.

smaffei 11 Years · 237 comments

Bring back "Agent Carter"! Guaranteed 2.5 million eyeballs!

SpamSandwich 19 Years · 32917 comments

MacPro said:
I'm sure they're ready and willing to spend a big pile of money to deliver some solid entertainment for Apple.
Do you suspect this will be along the lines of Netflix, a monthly subscription or content made available to the likes of Netlix and Amazon Prime?  If the former, just speaking for myself,  I have hardly enough time to keep up with the few shows I follow on Netflix and Prime so I doubt I'd fork out another $10 a month or whatever for another subscription stream.  If the idea is to become a production house that feeds the other main players I'm all in.  What thinkest thou?

Subscriptions are the name of the game and all competitors are in a battle to develop the most attractive properties. Apple is making a good decision here I think.