Roger Fingas
Apple's latest documentary, "Kygo: Stole the Show," will premiere as an Apple Music exclusive on July 26, according to an official trailer.
The film will trace the Norwegian DJ and pianist's career from its formative phases through to a January 2016 concert at the Barclays Center in Brooklyn, Apple said. The company is promising an "intimate and unfiltered" look at the star's life, as well as cameos by musicians like Pete Tong and Steve Aoki.
The movie will mark a change of pace from most Apple Music documentaries, which have concentrated on genres like pop, rap and hip-hop. One of the most recent — "Can't Stop, Won't Stop," about Bad Boy Records — premiered on June 25 to negative reviews.
Apple is placing an increasing emphasis on video as a way of distinguishing Apple Music from alternatives like Spotify and Pandora. Outside of documentaries, the company's stable includes content like the reality TV show "Planet of the Apps" — also poorly reviewed — and "Carpool Karaoke," the latter set to debut on Aug. 8.
The company may be looking to step up its efforts. On June 16 it announced the hiring of two former Sony Pictures Television executives, Jamie Erlicht and Zack Van Amburg, best known for programming achievements like "Breaking Bad" and "The Crown."
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Wesley Hilliard
AppleInsider Staff
Andrew Orr
Amber Neely
William Gallagher
6 Comments
Music related video contents on Apple Music = good and makes sense
Planet of the Apps on Apple Music = Um..why?
So when are they going to change the Apple Music name to something more related to video content. Sort of like MTV showing regular TV shows.
So basically more crap that really won't get anyone to sign up to Apple Music! I have no idea who this person is, but it really doesn't change anything.
Sounds like a real nightmare. An EDM "artist" documentary? Good lord. I'd rather listen to a drill press for 12 straight hours.