Roger Fingas
Apple on Friday released two new iPhone 7 ads, once again tied into its "Rock X Siri: Dominate the Day" short.
The new spots — "Do Not Disturb" and "Leg Day" — are each 16 seconds long. The first demonstrates Siri's Mandarin Chinese support, while the second has the Rock exploiting HomeKit's Siri integration to remotely turn his gym lights on. Both use the "Dominate the Day" movie set backdrop.
Apple has already created a number of spinoff ads, presumably hoping to make the most from its ad budget. Three others were released on Wednesday, concentrating on Siri's timer, reminder, and photography uses.
In recent years Apple's marketing has gradually worked in more celebrities, such as Canadian rapper Drake and pop singer Taylor Swift.
An unusual aspect of the Rock ads is their timing, since the "iPhone 8", "7s," and "7s Plus" should be announced in a little over a month, and ship sometime thereafter. By focusing on Siri though, Apple may be hoping to keep attention on a feature common to all iPhones.
Malcolm Owen
Christine McKee
Amber Neely
Andrew O'Hara
Mike Wuerthele and Malcolm Owen
William Gallagher
1 Comment
I can now do the "Hey Siri, Open garage" on my Apple Watch and it now opens. Same with Close. Comes in handy and fast. No unlocking phone and finding and loading the app or finding the app on the watch and loading it up and clicking on the door. Siri is way faster!!! It's the main way I get in and out of my house. That's the same for many people.
Siri would really good on the Apple Watch for me. I have a Original so it does have some LAG, but not bad, and will still get the job done. It just takes a few seconds. I can set a timer, a Reminder, a appointment, a message, answer and place a voice call. Ask when the Giants play next, or tell me a joke. Turn on/off lights, adjust the temp. All from the Apple Watch and hands free. Why have a locked into a room by a power cord Echo or something? That seems so old school to me. Something that should have been released 10 years ago. You sure don't have them outside in the front of back yard. Let alone with you wherever you go.