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New report claims OLED 'iPhone 8' will start at $999, not higher $1200 price point

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A new report detailing why people stick with the iPhone has little in the way of new details about the "iPhone 8" — but claims that the phone will cost $999, according to unspecified sources familiar with the situation.

On Thursday, the New York Times published the rundown, discussing Apple's rumored new iPhone. The single new piece of data in the report about the "iPhone 8" claims that the device will be priced "at around $999" according to people briefed on the matter, not authorized to speak on behalf of Apple.

The provenance of the source of the data for the price is not known, nor is it clear how new the information gleaned by the New York Times actually is. Other speculation and estimates from the supply chain predict that the "iPhone 8" may cost up to $1200 at launch.

At present, a 256GB Jet Black iPhone 7 Plus retails for $969. The 6.3-inch Galaxy Note 8 was announced on Wednesday, and retails for $930 with 64GB of storage.

The "iPhone 8" is rumored to feature an edge-to-edge OLED panel with a 5.1-inch user space with the remainder dedicated to virtual buttons. Also expected is a new 3D facial scanner, possibly supplanting Touch ID.