New report claims OLED 'iPhone 8' will start at $999, not higher $1200 price point

A new report detailing why people stick with the iPhone has little in the way of new details about the "iPhone 8" — but claims that the phone will cost $999, according to unspecified sources familiar with the situation.

On Thursday, the New York Times published the rundown, discussing Apple's rumored new iPhone. The single new piece of data in the report about the "iPhone 8" claims that the device will be priced "at around $999" according to people briefed on the matter, not authorized to speak on behalf of Apple.

The provenance of the source of the data for the price is not known, nor is it clear how new the information gleaned by the New York Times actually is. Other speculation and estimates from the supply chain predict that the "iPhone 8" may cost up to $1200 at launch.

At present, a 256GB Jet Black iPhone 7 Plus retails for $969. The 6.3-inch Galaxy Note 8 was announced on Wednesday, and retails for $930 with 64GB of storage.

The "iPhone 8" is rumored to feature an edge-to-edge OLED panel with a 5.1-inch user space with the remainder dedicated to virtual buttons. Also expected is a new 3D facial scanner, possibly supplanting Touch ID.

25 Comments

Soli 9981 comments · 9 Years

About 7 years ago

"Starting at $999" isn't the same as "may cost up to $1200." Maxing out at $1200 USD (or higher) doesn't seem unreasonable for the US market, based on the rumoured of what it may contain, and considering how much time we spend with the technical marvel that is the modern app phone, I don't think the price is too high for many users.

dysamoria 3430 comments · 12 Years

This is insane.

AI_lias 436 comments · 8 Years

I hope they also go lower too, with an entry model with 4.7 inch, and priced lower than the Iphone SE is now. Or, in the least, same size as the iPhone SE, but even lower price. If they go one tier higher, they should also go one tier lower, to protect their market share and ecosystem, and to penetrate low cost markets like India, and China.

sog35 said:

Not a surprise.

iPhone 7s - Starts at $650 for 32 GB

iPhone 7s Plus - Starts at $769 for 32 GB

iPhone X - Starts at $979 for 64GB

You have no fucking idea what any of these of the next iPhone prices. You don't even know the goddamn names of the upcoming devices.

In a previous comments you were jumping the capacity from 256 to 512GB while only increasing the price $100, which is not what Apple has been doing with that capacity jump in the iPad. While they may decide that for an additional 256GB it should only be an extra $100 in the 2017 iPhone we have no evidence that will happen and you made no argument as to why you believe and/or wish this prices to fall that way in your foolish absolute statements.