Mikey Campbell
Apple on Friday posted to its official YouTube channel a new commercial hyping Apple Watch Series 3 and the device's ability to stream Apple Music over cellular networks.
The ad "Roll" was first aired during the company's product unveiling bonanza on Tuesday. Like other recent Apple commercials, the latest Series 3 spot features an upbeat track and high production value, with the device itself receiving only minimal screen time.
In "Roll," we see a skateboarder walking through a crowded train station. He pops in a pair of AirPods, browses through a list of Apple Music selections — landing on "Misbehaving" by Labrinth — on his Apple Watch and presses play.
The ad turns into a type of dream sequence, with the skateboarder turning the train station into his personal playground, weaving through the crowd performing stunts, tricks and causing explosions to the beat of the music.
The ad ends with tagline "40 million songs on your wrist," a reference to Apple Watch's newfound access to Apple Music and its vast library of tunes.
Apple unveiled Apple Watch Series 3 at a special event on Tuesday. The biggest upgrade this year is an LTE radio and eSIM that enables data network connectivity without a paired iPhone, making the wearable much more of a standalone device.
Preorders for Apple Watch Series 3 went live early this morning ahead of shipments next Friday.
For more on Series 3, check out AppleInsider's hands-on with the device.
AppleInsider Staff
Malcolm Owen
Oliver Haslam
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12 Comments
Apple has one goal in its Advertising: *SELL IT, BABY!!*
While I was not someone wanting an LTE watch early on in the Apple Watch evolution, I can see why Apple did it now. It allows them to tell a simple story (like the iPod as we see) that in one swoop advertises the AW, AirPods, and Apple Music. Brilliant!!
I wanted to buy a Series-3 LTE Watch, but today I learned that it won't work with my cell phone that's on a company-paid plan.
I think the issue is partially financial: the Watch has to be associated with the same phone number as your mobile phone, but my mobile phone is on a plan paid for by my company... so there's no way for me to pay the $10/month as a supplement to my company's payment for the phone plan itself. I think the problem is more around how to PROCURE and pay for the service, not with any underlying technical obstacle. Something like that.
Has anyone else here checked with your company, if they pay for your monthly data plan?
(I work for a large IT company with 130,000 employees, so the problem is not that we don't have the resources to figure this out.)
Won't LTE streaming and BT push the AppleWatch battery to its limits?