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Apple airs Apple Watch Series 3 ad showcasing Apple Music over LTE, AirPods support

Apple on Friday posted to its official YouTube channel a new commercial hyping Apple Watch Series 3 and the device's ability to stream Apple Music over cellular networks.

The ad "Roll" was first aired during the company's product unveiling bonanza on Tuesday. Like other recent Apple commercials, the latest Series 3 spot features an upbeat track and high production value, with the device itself receiving only minimal screen time.

In "Roll," we see a skateboarder walking through a crowded train station. He pops in a pair of AirPods, browses through a list of Apple Music selections — landing on "Misbehaving" by Labrinth — on his Apple Watch and presses play.

The ad turns into a type of dream sequence, with the skateboarder turning the train station into his personal playground, weaving through the crowd performing stunts, tricks and causing explosions to the beat of the music.

The ad ends with tagline "40 million songs on your wrist," a reference to Apple Watch's newfound access to Apple Music and its vast library of tunes.

Apple unveiled Apple Watch Series 3 at a special event on Tuesday. The biggest upgrade this year is an LTE radio and eSIM that enables data network connectivity without a paired iPhone, making the wearable much more of a standalone device.

Preorders for Apple Watch Series 3 went live early this morning ahead of shipments next Friday.

For more on Series 3, check out AppleInsider's hands-on with the device.