Apple airs Apple Watch Series 3 ad showcasing Apple Music over LTE, AirPods support

Apple has one goal in its Advertising: *SELL IT, BABY!!*

While I was not someone wanting an LTE watch early on in the Apple Watch evolution, I can see why Apple did it now. It allows them to tell a simple story (like the iPod as we see) that in one swoop advertises the AW, AirPods, and Apple Music. Brilliant!!

I wanted to buy a Series-3 LTE Watch, but today I learned that it won't work with my cell phone that's on a company-paid plan.

I think the issue is partially financial: the Watch has to be associated with the same phone number as your mobile phone, but my mobile phone is on a plan paid for by my company... so there's no way for me to pay the $10/month as a supplement to my company's payment for the phone plan itself.  I think the problem is more around how to  PROCURE and pay for the service, not with any underlying technical obstacle.  Something like that.

Has anyone else here checked with your company, if they pay for your monthly data plan?

(I work for a large IT company with 130,000 employees, so the problem is not that we don't have the resources to figure this out.)

Won't LTE streaming and BT push the AppleWatch battery to its limits?

gmgravytrain said:

Won't LTE streaming and BT push the AppleWatch battery to its limits?

Sure will, but they assured 18h through mixed use.

Just like they assured 18h through mixed use when the GPS came on line.

Just like they assured 18h through mixed use when there was no GPS or LTE (so you got a pattern here).

Mixed use obviously becomes more and more intense with time.
If you use your series 3 watch without using the GPS or LTE,
 it would undoubtably last a hell of a long time (probably 3 days).

So, getting Series 3 means a much better battery life because of the higher level tech even without using GPS and LTE
(if not the case, the GPS and LTE would kill the battery).

GPS and LTE probably are about the same in hog the battery life term.

The SOC is both more powerful and more efficient every iteration allowing the SOC to be mostly asleep.

MP3 playing is not a very high throughput LTE stream, more like sipping; most of the time the connection is idle.
By doing decent size packets the communication subsystem could also be "asleep" most of the time (keeping the connection alive but that's it).

The SOC by being more and more powerful is basically almost always asleep too..
When you listen to music the screen, which is the biggest battery hog is off.

All of that put together means it isn't so bad really.

Watching video though on an LTE Apple Watch would be BAD for the battery (and stupid).