Apple developing 'Are You Sleeping' novel into video series with 'Serial' creator advising

Apple has once again grown its list of video under production, with the development of Nichelle Tramble Spellman's "Are You Sleeping," with the "Serial" podcast creator onboard in an advisory role, and Reese Witherspoon's development company producing the show.

The source novel "challenges its viewers toconsider the consequences when the pursuit of justice is placed on a public stage," according to Variety who first reported the deal on Wednesday afternoon. Tapping one of the biggest true crime podcast producers, the producers have brought on Sarah Koenig, the creator of the popular "Serial."

Starring in the show, is "Hidden Figures," "The Help," and "The Shape of Water" star Octavia Spencer. Spencer won a best supporting actress Oscar, Golden Globe, and BAFTA award for her role in "The Help" in 2012.

Reese Witherspoon's Hello Sunshine studio is linked to the project, making it the second Apple-funded production attached to the actress. The first show is as of yet untitled, but features Witherspoon and Jennifer Aniston in a drama based on morning show production.

The terms of the deal are not known, nor is Apple's total investment in the project.

Besides the Aniston and Witherspoon show, In 2017, Apple also reportedly provided a blank check to Drake for his own shows and movies, and signed a deal with "Star Trek" and "Battlestar Galactica" reboot alum Ronald D. Moore for a new space drama. It is also reportedly paying $5 million per episode on a ten-episode season of "Amazing Stories," a revival of the Amblin Television and NBCUniversal science fiction anthology.

These are all thought to be part of a broader $1 billion investment in original programming, which is considerable but still a lower investment than those of its competitors, such as Netflix's reported $7 billion on original content for 2018.

5 Comments

dachar 11 Years · 330 comments

About 6 years ago

I wonder how Apple are viewing their investment in video production? Who is the target audience and what part of the Apple business will gain new customers? Is this just about making Apple Music more attractive or perhaps at some point Appme intend to hive off video to a separate subscription? I am sure they have a long term view but it’s not clear yet.

foggyhill 10 Years · 4767 comments

dachar said:

I wonder how Apple are viewing their investment in video production? Who is the target audience and what part of the Apple business will gain new customers? Is this just about making Apple Music more attractive or perhaps at some point Appme intend to hive off video to a separate subscription? I am sure they have a long term view but it’s not clear yet.

They'll likely extend Apple music to Apple media, even if they just break even on this, it would increase sticktyness to the ecosystem, like prime on amazon.

racerhomie3 7 Years · 1264 comments

foggyhill said:

dachar said:

I wonder how Apple are viewing their investment in video production? Who is the target audience and what part of the Apple business will gain new customers? Is this just about making Apple Music more attractive or perhaps at some point Appme intend to hive off video to a separate subscription? I am sure they have a long term view but it’s not clear yet.

They'll likely extend Apple music to Apple media, even if they just break even on this, it would increase sticktyness to the ecosystem, like prime on amazon.

Amazon Prime has no stikiness. Its just an addon.

racerhomie3 said:

foggyhill said:

dachar said:

I wonder how Apple are viewing their investment in video production? Who is the target audience and what part of the Apple business will gain new customers? Is this just about making Apple Music more attractive or perhaps at some point Appme intend to hive off video to a separate subscription? I am sure they have a long term view but it’s not clear yet.

They'll likely extend Apple music to Apple media, even if they just break even on this, it would increase sticktyness to the ecosystem, like prime on amazon.

Amazon Prime has no stikiness. Its just an addon.

The video and other services is what provides stickiness, you're not getting that from other retailers. They're creating their own ecosystem.

fastasleep 14 Years · 6451 comments

racerhomie3 said:

foggyhill said:

dachar said:

I wonder how Apple are viewing their investment in video production? Who is the target audience and what part of the Apple business will gain new customers? Is this just about making Apple Music more attractive or perhaps at some point Appme intend to hive off video to a separate subscription? I am sure they have a long term view but it’s not clear yet.

They'll likely extend Apple music to Apple media, even if they just break even on this, it would increase sticktyness to the ecosystem, like prime on amazon.

Amazon Prime has no stikiness. Its just an addon.
Maybe a better analogy would be "like Prime video on Amazon Prime", but still — wtf do you mean there's no stickiness: