Apple focuses on ease of use in "Just text them the money" Apple Pay ad

Apple on Tuesday uploaded a new Apple Pay-centric ad to its official YouTube channel, showing a conversation between two people squabbling over who gets to pay for dinner.

The ad starts with one person saying dinner is on them, and sending over $55 through Apple Pay Cash to their friend. The second person replies back that no, they've got it and shoots the $55 right back over. The pair then proceed to continuously send money back and forth as the ad speeds up and fades to a black screen that reads "Just text them the money." The "Apple Pay in Messages" tagline appears.

As with previous commercials in the series, today's spot is predominantly silent, the only noise being the sound of iMessages being sent.

Apple Pay has been gaining steam recently, performing well during Apple's most recent quarterly financial results as part of its "Services" category and winning top marks in Consumer Reports P2P mobile payment rankings.

Later this year, Apple Pay will be expanding to Germany, as well as CVS and 7-11 in the U.S..

9 Comments

iantimmy123 24 comments · 15 Years

About 6 years ago

It’s interesting that Apple Pay Cash is still limited to the US. Surely it’s not that big a leap, when Apple Pay is already successful, to launch it in markets such as the U.K.

douglas bailey 306 comments · 15 Years

iantimmy123 said:

such as the U.K.

... and Australia.

sweetheart777 64 comments · 6 Years

Meanwhile, the Android user gets to freeload and loves Apple Pay even more because...well, he can't Apple Pay anyone back.

chasm 3581 comments · 10 Years

After reading the related article about the security and privacy of Apple Pay Cash, I'm going to encourage everyone whom I do or might PayPal with to use that instead.

Soli 9981 comments · 9 Years

iantimmy123 said:

It’s interesting that Apple Pay Cash is still limited to the US. Surely it’s not that big a leap, when Apple Pay is already successful, to launch it in markets such as the U.K.

Apple Pay is inherently more complex to set up than Apple Pay Cash (APC) because Apple needs to have multiple financial instructions in the chain between the user and their bank, and that's not including the retailer accepting NFC-based payments. With APC it's between iPhones and Watches (which is even fewer device types than with Apple Pay), and it's just a regular debit card to pull from your bank (assuming you don't have enough on APC card held by Apple) and your check routing and account numbers to put into your account. That's all pretty standard and what PayPal and many others have been doing for well over a decade.

So even if Apple Pay didn't exist, Apple could've still created a P2P payment system through their their chat service, which is also something that's existed well before APC was ever announced. So what's the hold up if PayPal is in over 200 countries? ¯\_(ツ)_/¯

https://www.paypal.com/us/webapps/mpp/country-worldwide

It's easier to look at the prohibitive countries:

https://www.paypal.com/us/webapps/mpp/bigcommerce/security/prohibited-countries