Apple's App Store Search Ads now available in 13 countries around the world

App Store Search Ads, Apple's system of promoting apps in its app marketplace, have now rolled out to 12 additional countries around the world, the company announced to developers on Wednesday.

In a post to its developer website, Apple said Search Ads are now supported in 13 countries, including Australia, Canada, France, Germany, Italy, Japan, Mexico, New Zealand, South Korea, Spain, Switzerland, the UK and the U.S.

"Your app promotion on the App Store can now reach people in 13 countries across North America, Europe, and Asia Pacific," Apple says. "Discover this efficient and easy way to help people find your app at the top of relevant search results on the App Store."

Launched in 2016, Search Ads are an easy way for developers to get discovered on the App Store by being featured prominently when users search for different apps and keywords. App makers can target potential customers by keyword, device type, location, schedules and more.

In December, Apple introduced a new basic tier that both offers a simplified developer payment option and a streamlined sign-up process. Unlike the original Search Ads, which was renamed Search Ads Advanced when Basic rolled out, fees are based on app installs, not ad interactions.

With today's expansion, developers in France, Germany, Italy, Japan, South Korea and Spain can promote their wares to customers browsing the App Store.