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GoPro debuts new line of Hero 7 action cameras ahead of holiday season

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GoPro has taken the wraps off their latest line action cameras — the Hero 7 Black, Silver, and White — with new smooth stabilization, 4K video at 60 FPS at the high-end, and live streaming support.

All three of the new cameras keep the same familiar shape we've seen with past GoPros. As you move up the lineup, so does the price. Ranging from $199 to $399, increasing in $100 intervals.

The specced out GoPro Hero 7 Black Edition is most impressive, being the only one to utilize the custom GP1 custom processor (that debuted with the Hero 6), sport a front facing screen, live stream, and more.

Hero 7 Black is able to live stream footage using a phone's cellular connection to Facebook, Twitch, YouTube, and even Vimeo. A new "SuprtPhoto" mode works similarly to the new Smart HDR feature of the latest iPhones. There's also a new time-lapse video mode called "TimeWarp" as well.

Looking at raw performance, the Hero 7 Black can shoot 4K at 60 FPS, 2.7K at 120 FPS, and 1080p at 240 FPS. It can also shoot RAW photos, up to 12-megapixels. There are built-in wind-noise filters and smile detection.

The feature we are most excited to try out with the Hero 7 Black is the new stabilization. GoPro is able to tap a bit more into their custom silicon to do an even better job than in the past, with early reviews citing better performance versus older models.

Turning to the more affordable Silver and White models, the Hero 7 Silver is still capable of shooting 4K at 30 FPS with 10 MP photos. The new Hero 7 White doesn't make it to 4K though, topping out at 1440p.

Both the cheaper options have integrated batteries and lack the custom GP1 chip used in the Black.

GoPro has had a rough couple years, laying off staff and dismantling their drone division, but this lastest lineup is the most promising yet. There are models at three different price points that should cater to both professionals, as well as hobbiests.

All three of GoPros will be available starting September 27th for $199, $299, and $399 for the White, Black, and Silver editions respectively.



6 Comments

hmlongco 9 Years · 586 comments

GoPro has a severe market saturation problem. Pretty much everyone who wants an action cam already has one. So the question then becomes who needs the new features, or did I break one and need a new one?

Seems like they need new markets.

How about propping up one or two and using them for event cams? (Birthday parties, Christmas, etc.?)

How about being able to use one for home security (when it's not being used elsewhere)? How about using one for a dash cam? 

You can sort of do some of those things today, but the software doesn't really work well for some of the others (need motion detection, ability to overwrite older clips).

boltsfan17 12 Years · 2294 comments

The Hero 7 Black is a really nice upgrade. From the test footage I've seen, the new Hypersmooth (video stabilization) feature looks really impressive. 

netling 21 Years · 77 comments

hmlongco said:
GoPro has a severe market saturation problem. Pretty much everyone who wants an action cam already has one. So the question then becomes who needs the new features, or did I break one and need a new one?

Seems like they need new markets.

How about propping up one or two and using them for event cams? (Birthday parties, Christmas, etc.?)

How about being able to use one for home security (when it's not being used elsewhere)? How about using one for a dash cam? 

You can sort of do some of those things today, but the software doesn't really work well for some of the others (need motion detection, ability to overwrite older clips).

From an investors prospective, they have to diversify!  Between the cheap knockoffs on the market, serving the lowend (teens) to the DJI servicing the Drone market, GoPro has lost themselves in the middle...

linkman 11 Years · 1041 comments

hmlongco said:
How about using one for a dash cam? 

You don't want a $400 device as a dash cam. Far too tempting for a thief.

rumblestrip 7 Years · 5 comments

The lower two models not having replaceable batteries is a huge miss. Also would be good if they could be used as a web cam for skype, GoToMeeting and such.