Apple features Apple Pay Cash with new YouTube ads

Apple on Wednesday released a trio of videos to its YouTube channel, hoping to hook more people on the idea of using Apple Pay Cash.

The clips, under the slogan "They send, you spend," are each just 15 seconds long. They depict mock Messages conversations in which people send and request money via Cash, then use a virtual Wallet card on their iPhone to pay at retail.

Apple Pay Cash was first introduced alongside iOS 11.2, and lets iPhone and iPad owners send money through Messages as an alternative to outside services like PayPal or Venmo. Money is stored in a PayPal-style account, where it can be used for other Apple Pay transactions or transferred to a bank account.

The company has invested comparatively little marketing in Cash outside of press events, but does periodically release ads to increase awareness. Apple benefits mostly from keeping people attached to its ecosystem, but also by encouraging Apple Pay in general — the company claims a tiny percentage from each transaction linked to a credit or debit card.

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13 Comments

caladanian

said about 5 years ago

How much is a „tiny percentage“? ...it should be free for small amounts to motivate to use it and quicken a higher adoption rate.

entropys

said about 5 years ago

The company has invested comparatively little marketing in Cash outside of press events, but does periodically release ads to increase awareness.

This is quite typical of Apple. Put out a product, it’s so self evidentially wonderful that it doesn’t need further promotion, service expansion or development. And then it withers.

Its like Apple Maps, periodic announcements that some shopping centre in noweheresville has got an Apple Map! Instead of all malls in multiple counties have got Maps.

All that happens is that Apple competitors have time to develop competing products that end up with broader uptake and Apple shareholders lose the income and share price benefit of the innovation.

Do I use Apple Cash? Of course not. Apple hasn’t bothered doing the regulatory work to make it available in my country. It’s almost as though we are not one of its biggest markets outside the US. It’s like they actually don’t care about selling stuff outside the US. Ah well, more fun being Davos Man.

rcfa

said about 5 years ago

And yet it’s still impossible to add ApplePay Cash to a MacBook Pro’s wallet!
Go figure...

SpamSandwich

said about 5 years ago

I can imagine such a service might be used by students or in places where banking is less common.

rols

said about 5 years ago

rcfa said:

And yet it’s still impossible to add ApplePay Cash to a MacBook Pro’s wallet!
Go figure...

I didn't even know there was such a thing as a wallet on MacOS. Go discoverability.