Apple Music lures in Grammy watchers with extended trial for using Shazam
Roger FingasGrammy performers J Balvin, Camila Cabello, and Ricky Martin.
Continuing a recent Grammy-themed marketing campaign, Apple on Sunday offered new Apple Music subscribers an extended four-month trial for using Shazam during the night's ceremonies.
The only thing needed is to open Shazam and identify a song during the event. New or returning Apple Music customers are typically restricted to three months.
People using Shazam during the Grammys will also get a "custom Grammy Awards experience" with a timeline of all the music in the show, highlighted in real-time as songs are performed.
Earlier this month Apple paid to have Grammy-based Apple Music billboards scattered around Los Angeles, featuring musicians Ariana Grande, Kacey Musgraves, and Shawn Mendes. On Friday this was joined by a trio of video ads with different artists, but likewise using the memojis found on Apple devices with TrueDepth cameras.
Apple announced its takeover of Shazam in December 2017. The company has never disclosed how much it paid, but the deal is thought to have been worth about $400 million.
William Gallagher and Mike Wuerthele
Christine McKee
William Gallagher
Malcolm Owen
Marko Zivkovic
Wesley Hilliard
