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Here are the winners of Apple's 'Shot on iPhone' photography challenge

Photo credit: Alex Jiang

Last updated

Apple has selected winners of its "Shot on iPhone" challenge, which sought the best photographs taken on Apple's smartphone, with some of the top entries highlighted on the Today show on Tuesday.

Launched in January, the Shot on iPhone Challenge tasked iPhone owners with submitting their best photograph to Apple, with the potential of having it featured in Apple's advertising, social media, in stores, and in the company's internal exhibitions. Following the end of the submission period on February 7, Apple has now revealed the winners of the competition.

Shown on the Today show by Apple representative Kaiann Drance, the images range from a colorful shot of apartments to black and white images of scenery, as well as shots taking advantage of reflections and featuring animals. According to Apple, the winning images were produced on both newer and older models, ranging from the iPhone XS Max to the iPhone 7.

The winners were selected by a judging panel made up of many prominent photographers, including the chief official White House photographer for President Obama Pete Souza, Apple vice president of Software Sebastien Marineau-Mes, and iPhone travel photographer Annet de Graaf.

Shortly after the launch of the competition, it was noted Apple seemingly did not offer any prizes to the winners other than exposure. Apple later updated its contest announcement to add that the ten winners would receive a licensing fee for the usage of the images in Apple's marketing channels, and for the photographers to retain the rights to their work, though the size of the fee itself is unknown.

As part of the contest, participants had to submit images to Instagram, Twitter, or Weibo using the hashtag #ShotoniPhone, which has been extensively used in the past to promote images taken with the most recently released models. The long-running campaign includes both still images taken by amateur and professional photographers, as well as videos specially commissioned by Apple that use the smartphone as the camera.



8 Comments

steven n. 13 Years · 1229 comments

There are some amazingly solid photographs there. I’m still amazed at the quality people get out of a phone these days. 

It it is interesting not one is shot with portrait mode. 

wonkothesane 12 Years · 1738 comments

Amazing shots. It’s still the combination of tool and artist‘s ability that counts. 
Congrats to all winners!

zroger73 13 Years · 787 comments

I wonder if and how Apple verifies these photos were shot with an iPhone instead of other devices with the resolution and metadata manipulated so that the images appear to be shot with an iPhone?

jungmark 13 Years · 6927 comments

Gorgeous shots although the crack in the tennis court is my least favorite. Still it’s 1000x better than what I would take. 

regurgitatedcoprolite 14 Years · 287 comments

They're all nice photos, but like Jungmark says, the crack in the tennis court doesn't do much for me. 

I did submit one photo and didn't expect to win, but I'm glad I did anyway. At least someone had to look at what I submitted.