Apple & Beats Powerbeats Pro coming soon, announces Hollywood billboard

Powerbeats Pro, a take on Apple's AirPods wireless headphones concept by Apple-owned Beats, has been spotted in pre-launch advertising in Hollywood.

Reports of the Apple-owned Beats gearing up to launch its own take on the AirPods concept surfaced in late March, following the announcement of a second-generation model of AirPods. While there have been rumors and leaks, including images and an animation buried in iOS 12.2, Apple has yet to officially confirm the existence of the product.

Advertising for the Powerbeats Pro has been spotted in the intersection of Sunset and Vine in Hollywood, consisting of a vertical banner on the corner of a building as well as a more traditional billboard. Both marketing images showcase the lighter-colored version of the earphones on a dark background, while the text simply declares it as "Totally wireless."

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Largely based around the design of the Powerbeats3, the Powerbeats Pro is pretty similar in overall concept to the AirPods, in being two separate earpieces that connect via Bluetooth, without requiring a connecting cord between the two sections as used by many Bluetooth headphones. It is likely the accessories will use the H1 chip, introduced in the second-generation AirPods to provide a more power-efficient operation and new features like "Hey Siri" support.

It is probable some potential AirPods users will be drawn to the Powerbeats Pro due to being more suited for fitness applications. The use of earhooks instead of relying on buds fitting snuggly in the ear canal is likely to make them more secure to wear during sports or fast movements.

A release date for the Powerbeats Pro has yet to be confirmed, but the appearance in iOS 12.2 and advertising suggests a launch will be happening soon.

The advertising was first reported by 9to5Mac, spotted by a reader identified as "Jonathan."

7 Comments

AF_Hitt 7 Years · 144 comments

About 5 years ago

I personally cannot wait for these. I love my Powerbeats 3, and they are still going strong nearly 2 years later. Battery life is rock solid, connection is awesome, sound is amazing, and noise isolation is something I absolutely need. I don't use these to talk on the phone or walking down busy city streets. My use is at the gym, on an airplane, mowing the grass, etc., and noise isolation to dull the ambient noise of those situations is a must. I will most likely be buying these day and date of announcement.

elijahg 18 Years · 2842 comments

Aaaaaad they've been announced: Apple Announces Powerbeats Pro, Launching Soon for $250

eightzero 14 Years · 3148 comments

They are "totally wireless" but a wire is needed to charge them. New use of the word "totally" that I was not familiar with.

eightzero said:

They are "totally wireless" but a wire is needed to charge them. New use of the word "totally" that I was not familiar with.

There is going to be a wire somewhere along the line, so I guess nothing is truly wireless in your definition. Even wireless charging mats: guess what, there's a wire that plugs into the wall! The fact that I won't have that cord bouncing around and getting stuck on my sweaty neck during a workout is going to worth the upgrade alone. Can't wait for these!

StrangeDays 8 Years · 12986 comments

eightzero said:

They are "totally wireless" but a wire is needed to charge them. New use of the word "totally" that I was not familiar with.

That is not how the vernacular works. If they can be used without a wire, they are wireless. Charging mechanism during non-use aren't relevant to the claim. Wireless devices such as mobile phones use wires when charging too.