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New 'Shot on iPhone' advertisement features India's love of cricket

The latest "Shot on iPhone" advertisement, which appeared on the Apple India YouTube channel on Thursday, features Indian cricket players of all ages and abilities in a celebration of sports and culture.

Image Credit: Apple India

Image Credit: Apple India


The 38-second video showcases various groups of people playing cricket, including on a traditional field, a beach, and even a pick up game among children in an alley. The ad features the chorus from "Dreadlock Holiday," by 10cc.



The description of the latest video reads, "It's the spirit of India, captured in a game, a love story that spans more than a billion hearts. The celebration of cricket, like nowhere else all shot on iPhone." The video directs users to Apple's India website, which features a collection of photos of cricket players.

Apple has also showcased videos depicting volcanic eruptions and the Cuban surfing community as part of its "Shot on iPhone" campaign.

Apple recently announced the winners of their "Shot on iPhone" photography challenge.