Malcolm Owen
A new video on Apple's South Korean YouTube page advertises AirPods and the case by highlighting the wide variety of covers available for the protective recharging accessory, including many that Apple's online store does not currently sell.
The 30-second ad spot starts off by showing the AirPods interface appearing on an iPhone, before transitioning to a montage of AirPods cases. Rather than just ones Apple itself sells in the Apple Store, the collection features a considerable number of case varieties that are both striking and unusual.
Along with conventional silicone-based cases, the video shows knitted cases, transparent plastic cases covered with decals, and some with 3D designs, such as a carton of fries and a chicken. Many also include keychain elements, matching the theme of the case itself.
The accompanying Korean description translated to English reads: "A variety of unique AirPods transformed through your hands full of creativity. Here's their charm." The video's soundtrack is a Yaeji remix of "Focus" by Charli XCX.
Like many other Apple products, the AirPods have spawned an entire industry of cases and covers designed to protect and give character to the recharging case. Other case options include leather versions, and even a few that can add wireless charging capabilities to the first-generation AirPods.
William Gallagher
Andrew Orr
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8 Comments
I don't think Apple predicted how lucrative the AirPods case market would be. Did they set up a licensing program (like iPhone cases/bands) for their latest invention? They should.
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Advertising products outside their Store??!!???? What a greedy company!!1
/s
The cases shown seem to be quite child like and may even appeal to some adolescents. I'm not so sure about the adult market though...
some of the characters shown on the case are very popular in Korea(among young adults) they have those character stores in nyc(kakao friends)
Those are cool. I see all kinds of designs on AirPod cases. Companies like dbrand, skinit, slickwraps, etc. have some pretty cool and varied designs.