South Korean AirPods ad shows wide variety of case designs

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A new video on Apple's South Korean YouTube page advertises AirPods and the case by highlighting the wide variety of covers available for the protective recharging accessory, including many that Apple's online store does not currently sell.

The 30-second ad spot starts off by showing the AirPods interface appearing on an iPhone, before transitioning to a montage of AirPods cases. Rather than just ones Apple itself sells in the Apple Store, the collection features a considerable number of case varieties that are both striking and unusual.

Along with conventional silicone-based cases, the video shows knitted cases, transparent plastic cases covered with decals, and some with 3D designs, such as a carton of fries and a chicken. Many also include keychain elements, matching the theme of the case itself.

The accompanying Korean description translated to English reads: "A variety of unique AirPods transformed through your hands full of creativity. Here's their charm." The video's soundtrack is a Yaeji remix of "Focus" by Charli XCX.

Like many other Apple products, the AirPods have spawned an entire industry of cases and covers designed to protect and give character to the recharging case. Other case options include leather versions, and even a few that can add wireless charging capabilities to the first-generation AirPods.


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