Malcolm Owen
In preparation for the launch of Apple TV+, the iPhone maker has set up a press site dedicated to the content the video streaming service will air, something other streaming services also provides to the media to better inform about upcoming content.
Launched on Monday, the Apple TV+ Press site is stated as offering "Press materials for Apple TV+, the new home for the world's most creative storytellers." The site is separate from the main Apple Newsroom, which offers press releases relating to Apple's latest announcements, with the new pages serving information about content from the streaming service.
The creation of a dedicated content-specific media site is something performed by other major video content producers, used to help promote their shows and movies by offering resources to journalists. Elsewhere, such as with Netflix, the media center offers the press releases and other content relating to shows separate from other company announcements, simplifying the process of accessing the resources for reporters.
Apple's site takes viewers to a list of 15 shows and movies that will either be available at launch or shortly after. The list includes prominent shows like "The Morning Show" and "Dickinson" at the top, while lesser-known items like "Little America" and "The Banker" reside lower down the list.
Each page offers a synopsis of the show or film, links to trailers and other related videos, photographs, and a cast list with details of the characters they portray. Other production credits including producers, directors, and writers are also offered, as well as social media links, and press contact details.
Apple is launching Apple TV+ on November 1, priced at $4.99 per month. As a promotion, customers buying select Apple hardware will be able to access the service free for a year.
Charles Martin
William Gallagher
Christine McKee
Wesley Hilliard
12 Comments
Come November 1 it’s going to be a bloodbath around here. The naysayers who live under the bridge here have already rejected TV+ and are sharpening their knives for the debut. The place will explode in acrimony, the attacks will be vicious, predictions of doom and failure will abound.
And then... the service swill succeed but the attacks will continue, all because there is no power user Mac with slots that costs $999.00
I just bought a new iPad. I was expecting to get something verifying my free year's subscription as advertised with new purchases but not a peep. Does AI know this is going to work?