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Apple nixed Xnor.ai's involvement in Pentagon's Project Maven following acquisition

Source: DOD

Last updated

Apple reportedly directed artificial intelligence startup Xnor.ai to cease work on U.S. Department of Defense initiative Project Maven after it acquired the company in January.

Citing people familiar with the matter, The Information on Wednesday reports Xnor.ai was until recently working on Project Maven with fellow startup Clarifai. That ended shortly after Apple bought the Seattle-based Xnor.ai for a reported $200 million this month.

Officially announced in 2017, Project Maven seeks to develop computer vision technologies capable of autonomously analyzing image data captured by military drones and other systems. To achieve its goal, the government is working with a number of private sector specialists as it builds out the technology.

Spun out of the Allen Institute for Artificial Intelligence, Xnor.ai focused on low-power, edge-based artificial intelligence and machine learning algorithms that can run on-device instead of in the cloud.

As noted by the report, running AI processes like image recognition on an iPhone instead of offsite — a practice that edge-based computing enables — could raise privacy concerns. Always the bastion of consumer security, Apple likely recognized the implications — and optics — of Xnor.ai's involvement in Project Maven and terminated the work before the press caught wind of the relationship.

Unlike other big tech firms, like Google which pulled out of Project Maven after protests from employees, Apple typically distances itself from military contracting activities. The company has in the past supplied devices to various military branches on terms similar or identical to conventional enterprise sales. In 2008, Apple allowed then recently-acquired PA Semi to temporarily continue component supply deals with military equipment makers.



76 Comments

ihatescreennames 19 Years · 1977 comments

As noted by the report, running AI processes like image recognition on an iPhone instead of offsite -- a practice that edge-based computing enables -- could raise privacy concerns. Always the bastion of consumer security, Apple likely recognized the implications -- and optics -- of Xnor.ai's involvement in Project Maven and terminated the work before the press caught wind of the relationship.

The article is behind a paywall so I didn't read it but, what privacy concerns are raised if image recognition is performed on an iPhone rather than offsite? It seems like the opposite would be true, that running IR offsite would be more of a privacy concern. Am I missing something?

svanstrom 7 Years · 685 comments

As noted by the report, running AI processes like image recognition on an iPhone instead of offsite -- a practice that edge-based computing enables -- could raise privacy concerns. Always the bastion of consumer security, Apple likely recognized the implications -- and optics -- of Xnor.ai's involvement in Project Maven and terminated the work before the press caught wind of the relationship.
The article is behind a paywall so I didn't read it but, what privacy concerns are raised if image recognition is performed on an iPhone rather than offsite? It seems like the opposite would be true, that running IR offsite would be more of a privacy concern. Am I missing something?

The article seems to be badly written.

Doing things on the phone is good for privacy, BUT it it is very bad for Apple if their tech is used on standalone units in combat; which could mean targeting systems, or quickly analyzing a crowd to identify predetermined targets.

The privacy concerns themselves aren’t really an issue whether the government analyze the data on a mobile or centralized unit. 

harry wild 11 Years · 808 comments

All these Silicon Valley firms just do not like doing anything to help their country!  But that the way they feel!

EsquireCats 8 Years · 1268 comments

All these Silicon Valley firms just do not like doing anything to help their country!  But that the way they feel!
Blind nationalism is cute. 

“Helping their country” - Apple have businesses, employees and acquisitions in a long list of countries and pay taxes in even more. 


Government contracts such as these pose an immediate conflict of interest. Want to be the next Huawei?


godofbiscuits 10 Years · 249 comments

All these Silicon Valley firms just do not like doing anything to help their country!  But that the way they feel!

Nationalism is horrible. A nation is the wrong unit to divvy up humanity. Patriotism is an excuse for extraordinary (extraordinarily bad) behavior.