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Apple dropping device purchase limit on iPhones, iPads, and more

Days after implementing a limit on how many devices could be ordered at any one time, Apple has dropped the policy, starting with iPhones, at least in the US, and certain regions.


Recent purchase limits appear to have been dropped on iPhones


Following its global setting of purchase order limits for its devices on the online store, Apple has now removed the limitations, starting with iPhones. The limitation was originally lifted for the US, Hong Kong, and mainland China so far. However, AppleInsider investigation shows that Apple is dropping the limits for more devices, and more territories.

According to Reuters, Apple's two-device limit on iPhones was first to be dropped, and is no longer in force on Apple Store websites in those first territories.

This is a developing story and now AppleInsider can confirm that the iPhone limit has been removed in the US and UK, but so have similar purchase limitations on the new iPad Pro, MacBook Air, and Mac mini. All are now again available to order in quantity.

Previously, Apple had introduced this two-device limit for all iPhones, and also for the newly released 11-inch and 12.9-inch iPad Pro. A maximum of five per customer was also introduced for the new Mac mini and MacBook Air.

Limits are typically only shown at checkout. Top: how a checkout appeared on Thursday March 19. Bottom: how a similar checkout appears on Monday March 23.

Limits are typically only shown at checkout. Top: how a checkout appeared on Thursday March 19. Bottom: how a similar checkout appears on Monday March 23.


In China and certain other selected Asian countries, information about current purchase limitations is displayed on the product's main page, albeit in the small print. For others, including the US, the limit is only shown during the checkout process.