Adding to a mounting number of artificial intelligence-related acquisitions, Apple in the past few weeks purchased Ontario-based Inductiv to work on Siri and machine learning initiatives.
Apple confirmed the buy in a boilerplate statement to Bloomberg, saying it "buys smaller technology companies from time to time and we generally do not discuss our purpose or plans."
Inductiv developed a system that relies on AI to automatically identify and correct errors in data, the report said. Error rectification is an important facet of machine learning, which itself aims to complete complex tasks without human intervention.
The firm was co-founded by University of Waterloo professor Ihab Ilyas, University of Wisconsin-Madison assistant professor Theodoros Rekatsinas and Stanford University professor Christopher Re, all machine learning experts. This is the second Apple acquisition for Re, who saw his "dark data" AI company, Lattice Data, scooped up for $200 million in 2017.
A number of Inductiv employees have updated their LinkedIn profiles to reflect moves to Apple. Some team members, like Josh McGrath and Mina Farid are now "Machine Learning Engineers" at the tech giant, while Ryan Clancy is listed as a "Software Engineer." Each reports to a team overseen by SVP of Machine Learning John Giannandrea, the former head of Google's machine learning division who was promoted to his current senior executive role at Apple at the end of 2018.
The Inductiv purchase continues a string of AI-related acquisitions that started with Perceptioin 2015. Apple went on to buy out Turi and Tuplejump in 2016, Laserlike in 2019 and, most recently, Xnor.ai in January.
14 Comments
Not to repeat myself here but let's hope this finally improves Siri... Though I unfortunately doubt it.
Latest Siri idiocy: "Hey Siri, remind me in 15 minutes to do x" "Ok, I've set a reminder for yesterday at nn:nn." Wtf? How in the hell have they managed to introduce a bug like that? Even more odd is that the reminder actually goes off at the correct time on other devices.
Another one I've discovered is you can't add "thyme" to a shopping list. Siri just flat out doesn't understand that "thyme" doesn't always refer to "time" , no matter how you phrase it. So I've taken to saying "Add the herb thyme to my shopping list", which results in "the herb Thyme" listed instead... Not great. At all.
I’ve had high hopes for Siri to develop and be more intuitive but it really hasn’t happened yet. At some some point we will see if these acquisitions pan out to improvements. I guess this is a limitation of a privacy focused approach to an assistant. I’ve never used Google’s assistant so I really can’t compare but Alexa can’t hear as good as Siri on my HomePods.
Siri needs to be drowned in a bathtub.