Mac sales growth up 13% in Q3 on remote work, education trends
Apple Mac shipments rose 13% in the third quarter of 2020 alongside similar growth across the broader PC market, according to new data from Canalys.
The latest estimates indicate that the PC market grew 12.7% during the quarter ending in September, with vendors shipping a total of 79.2 million computers during the period. Growth was driven largely by new remote work and education trends adopted during the coronavirus pandemic.
Due to the broader PC growth, Apple's share of the market didn't change much. It increased from 8% to 8.1%. Apple's Mac shipments still ranked fourth during the quarter, placing the company behind Lenovo in first place, HP in second, and Dell in third. Lenovo shipped 19.2 million units during the period, while HP shipped 18.6 million, Dell shipped 11.9 million, and Acer shipped 5.6 million.
"As the line between work and home lives is increasingly blurred, it becomes important to position devices towards a wide array of use cases, with a focus on mobility, connectivity, battery life, and display and audio quality. Differentiation in product portfolios to capture key segments such as education and mainstream gaming will also provide pockets of growth," said Canalys Research Director Rushabh Doshi.
Global notebook shipments reached 64 million units in Q3 2020, nearly eclipsing the record high of 64.6 million shipments set in Q4 2011. Shipments of notebooks and laptops grew 28.3% year-over-year, while desktops and workstations shrank 26% in the same period.
Apple itself will reveal how well the Mac segment did during an earnings call at 2 p.m. Pacific on Oct. 29. During its previous earnings calls, Apple reported revenue that smashed Wall Street expectations. Mac sales were up in the quarter 21.6% and hit $7.1 billion in the third fiscal quarter.
Notably, the Cupertino tech giant is also expected to release its first Mac devices with first-party Apple silicon chips later in 2020.