Mike Peterson
John Hodgman, the co-star of Apple's popular "Get a Mac" ad campaign, returned during the company's Nov. 10 keynote to portray a PC criticizing the new Apple Silicon Macs.
The "Get a Mac" ad campaign featured Hodgman's PC character alongside Justin Long playing a Mac. Ad spots always opened with Long saying "Hello, I'm a Mac," and provided a contrast between the bumbling and uncool PC character and the casual and creative Mac.
"Why make all these advancements? What's the point?" the PC character asks.
"Oh, you're so quiet now. Look, I'm a machine. I'm proud of it," the PC says. "Longer battery life? Plug it in. Where you going? Just plug it in. Fast? I'm fast. I'm still fast. I still got it. I've always been there, I always will be."
Long's Mac character did not make an appearance in the video.
The popular "Get a Mac" ad campaign ran from 2006 and 2009. In 2010, Adweek declared it the best advertising campaign of the first decade of the 21st century.
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20 Comments
Absolute genius. Intel has to be grinding its teeth over this. And if they try to retaliate by slowing down the supply chain it will just accelerate Apple’s transition plan. It’s lose-lose for Intel, no doubt about it.
And, boom.
I was LOL'ing so hard when I saw Apple bring him back for a encore reprisal of his old ad role, just priceless!
And what a way to stick it to Intel! The M1 is their first, and probably entry-level SoC, and it's already poised to hand Intel's (and AMD's) ass(es) to them!
Can't wait to see what the future holds for Apple!
That was a great inclusion and solidifies my hypothesis that Apple sees this as a way to get even more Windows users to switch to Mac.