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Leaker teases holiday Apple 'surprise' is on the way

Apple's 2019 holiday ad campaign "The Surprise"

A serial Apple leaker has warned Apple has a "Christmas surprise" on the way, but it is unclear if the puzzling tease relates to a physical product, a sale or promotion, or something else.

Posted to Twitter on Saturday, leaker "@L0vetodream" told followers "You'll get a Christmas surprise from Apple." The tweet didn't state what it was, but offered clues by claiming it is "Winter exclusive" and "good for winter."

While the leaker often provides accurate leaks for unreleased Apple products, they are typically easier to understand and work out than in the latest cryptic tweet. A follow-up post highlighted that they didn't mention what the "Christmas gift" was nor the date of its release, and that it was "a game, a riddle game" for their followers.

Considering it would be unwise for Apple to launch hardware products over the holiday shopping period, and that it has just completed three months of product launch events, it seems extremely unlikely for something like "AirTags" or "AirPods Studio" to launch and go on sale during that time.

Since that basically rules out the majority of physical items, that leaves Apple with providing something software or data-based to consumers.

This would present a big opportunity for Apple to promote its Services business to consumers, by offering something from it for free. Possible candidates include special content on Apple TV+ that's free to view, or free content from the App Store, both of which could easily cover the "Winter exclusive" hint.

There's also an outside chance Apple could relaunch its "12 Days of Gifts" promotion, an annual tradition that ceased in 2014.

Lastly, the mention of a "Christmas surprise" could be a reference to Apple's 2019 holiday ad campaign, one called "The Surprise."



21 Comments

pizzaboxmac 5 Years · 34 comments

Maybe they’ll do a mea culpa and make all Peanuts cartoons free to watch in perpetuity.

4 Likes · 0 Dislikes
bluefire1 11 Years · 1314 comments

Maybe they’ll offer Apple TV+ free for a year.

2 Likes · 0 Dislikes
pulseimages 9 Years · 664 comments

bluefire1 said:
Maybe they’ll offer Apple TV+ free for a year.

They just did this, I took advantage of it. 

2 Likes · 0 Dislikes
Beats 5 Years · 3073 comments

This leaker replies on YouTube. He replied to me when I questioned him.

its probably one of those “12 days of Christmas” things.

i wish it was an M1 Apple TV. 

3 Likes · 0 Dislikes
bulk001 17 Years · 800 comments

lkrupp said:
forrie said:
Apple has lost control of their PR.  These events have been more fluff than stuff; longer than necessary.  The repeated bug fix releases, etc., this makes me now consider products like M1 to functionally be public betas.   And considering the privacy scandal with Big Sur, their participation in the US gov't's PRSM program, etc. -- all while touting their concerns about privacy.... their "surprise" might be novocaine and a plunger, for the 12 days of Xmas at this point.   Really disappointed in where Apple has been going.
Just crawl back under the troll bridge where you belong.

You mean stuff like this? https://sneak.berlin/20201112/your-computer-isnt-yours/ 

1 Like · 0 Dislikes