Apple releases new HomePod mini 'The magic of mini' ad spot

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In this whimsical and sometimes bizarre ad spot, Apple shows off its HomePod mini with hip-hop artist Tierra Whack having some fun in her own little world.

The ad spot reflects some of Apple's more high-end production videos for the holidays. Some featuring families coming together or Frankenstein's monster looking for happiness.

The video opens with musician Tierra Whack listening to her AirPods Pro and a song about being sad. Her scarf seems to grow longer and longer as she tries to hide from the world.

She gets home to tell her normal-sized HomePod "Hey Siri, turn it way up" as a much happier song plays. Things get wild as a small version of Tierra Whack steps out and a HomePod mini appears.

The HomePod mini is now available to order. It has many of the same features of the larger HomePod with a great sound and better pairing and processing.

 
 

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