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Rebranded Paramount+ streaming service launches on March 4

The upcoming Paramount+ streaming service, a rebranding of CBS All Access with an expansion of available content, is set to officially launch on March 4, 2021.

Paramount+ will go live in the U.S. and Latin America on March 4, ViacomCBS said Wednesday. The company said a more detailed overview of the streaming plans will be revealed at its fourth quarter earnings call on Feb. 24.

In Canada, CBS All Access will be rebranded as Paramount+, but won't receive all of the new streaming service's features until later in 2021. The service will then reach the Nordic countries on March 24 and launch in Australia sometime in mid-2021.

First revealed in 2021, the streaming service will see a bump in content from about 20,000 TV show episodes to more than 30,000.

While CBS All Access was focused on CBS and internet-based content, the new Paramount+ will include shows from a variety of ViacomCBS channels like BET, Comedy Central, and MTV. Along with the wider portfolio of news, sports, and entertainment, there are also plans for new original services. It will also stream some films from Paramount's slate of movies.

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Ultimately, Paramount is ViacomCBS's effort to compete with network rivals such as NBC's Peacock and HBO Max.



16 Comments

mac_dog 16 Years · 1084 comments

I think $5/month is a good price point for all these services. They’re basically regurgitating all their mediocre content even tho you pay a premium price for cable packages—and you have to pay separately for the “+” services. Bullshit. 

lkrupp 19 Years · 10521 comments

Personally I subscribed to CBS All Access to watch Star Trek: Discovery. After the season finale I canceled. There eventually will be a huge shakeout as people simply won’t stand for being $5/$10’d to death by a plethora of streaming services. It makes cord cutting look like a bad idea.

MustSeeUHDTV 7 Years · 309 comments

I'm cancelling my CBS All Access after this month. ST:Discovery season is over. No new Lower Decks or Picard for a while. The only thing I am watching is the Stand.....but that can wait...

winstoner71 7 Years · 117 comments

lkrupp said:
Personally I subscribed to CBS All Access to watch Star Trek: Discovery. After the season finale I canceled. There eventually will be a huge shakeout as people simply won’t stand for being $5/$10’d to death by a plethora of streaming services. It makes cord cutting look like a bad idea.

You just explained why cord cutting is a great idea. The fact that you can join a streaming service, watch ONE frigging show, then cancel it with zero penalty, is why cord cutting is a great idea. Keep on churning.