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Brazil fines Apple $1.9M for not including charger in iPhone 12 box

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Brazilian consumer protection regulator Procon-SP has fined Apple for selling the iPhone 12 in Brazil without the charger, months after the organization forced Apple to provide chargers sold in Sao Paolo.

In December, Procon-SP declared Apple had to provide a charger to anyone who bought the iPhone 12 and requested it. On March 19, the regulator continued to attack Apple, fining the company for failing to adequately explain the charger's exclusion.

The fine of 10,546,442.48 real ($1.9 million) was accompanied by accusations that Apple misled in its advertising, and sold devices with factory defects, according to Tilt. Apple also allegedly failed to maintain fair terms of contract with consumers, and for not repairing devices under warranty.

"Apple needs to understand that in Brazil there are solid consumer protection laws and institutions," said Procon-SP executive director Fernando Capez. "It needs to respect these laws and these institutions."

In December, Apple told the agency the charger's removal was due to environmental concerns, in that there are too many charging bricks in the world. The removal was also believed to cut down on carbon emissions, but the agency at the time wasn't satisfied by the explanation.

The regulator decided to apply the fine due to Apple apparently failing to convince the regulator. Apple has the opportunity to ask Procon-SP to reevaluate its decision, or it could move to the court system for a more favorable result, other than paying the fine and changing its practices in Brazil.

The other complaints, which are included in the fine, include accusations the iPhone's water resistance isn't enough for consumers. The regulator received complaints from consumers, where their Phones stopped working properly after entering the water, but were also denied a repair due to water damage.

Issues following system updates and refusing to repair products bought abroad within 30 days were also mentioned.

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41 Comments

kelemor 31 comments · 5 Years

1.9 million prolly find that in the couch cushions 

fred1 1134 comments · 11 Years

This is nuts. Companies don’t have the right to include or not any accessories with their products? Or to decide what their warranty covers? What’s next, the state determining prices?

lkrupp 10521 comments · 19 Years

Easy fix, just raise the prices of Brazilian iPhones to cover the cost of the forced inclusion of a charger. $50 ought to be about right.

lkrupp 10521 comments · 19 Years

fred1 said:
This is nuts. Companies don’t have the right to include or not any accessories with their products? Or to decide what their warranty covers? What’s next, the state determining prices?

Be careful what you talk about. Price controls are the first step to a centrally managed economy and I’m positive they are being discussed and promoted by people like AOC. Remember the Soviet Union's ‘Five Year Plans’ that always failed?  

MplsP 4047 comments · 8 Years

lkrupp said:
Easy fix, just raise the prices of Brazilian iPhones to cover the cost of the forced inclusion of a charger. $50 ought to be about right.

yeah - $50 for a charger that costs Apple $0.50?

fred1 said:
This is nuts. Companies don’t have the right to include or not any accessories with their products? Or to decide what their warranty covers? What’s next, the state determining prices?

nice strawman - no one is talking about price controls. (what while we're at it, maybe we can say that Brazil's decision means the next step is providing healthcare to their consumers? Apple has to follow local laws, like every other company. Besides, this was very clearly an economic decision that Apple tried to couch as an environmental one. All Apple needed to do was offer a free charger for those who wanted/needed one - problem solved.